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Strategic Customer Service Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profits

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ISBN-10: 0814439055

ISBN-13: 9780814439050

Edition: 2nd 2019

Authors: John Goodman

List price: $34.99
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Any organization can win more customers and increase sales if they would only learn to be more strategic with their customer service. This book draws on over 30 years of research from companies such as 3M, GE, and Chick-Fil-A to teach readers how to transcend a good business into a profitable word-of-mouth machine that transforms the bottom line. When customers complain, employees respond. The typical service model is riddled with holes. What about people and businesses who never speak up...but never come back? Learn to actively reach out, prevent problems, and resolve issues in ways that boost loyalty. Transform customer service into a strategic function, and reap benefits far exceeding…    
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Book details

List price: $34.99
Edition: 2nd
Copyright year: 2019
Publisher: AMACOM
Publication date: 2/5/2019
Binding: Hardcover
Pages: 288
Size: 6.30" wide x 9.25" long x 0.79" tall
Weight: 0.968
Language: English