Get Clients Now! A 28-Day Marketing Program for Professionals, Consultants, and Coaches

Name: Get Clients Now! A 28-Day Marketing Program for Professionals, Consultants, and Coaches
Price: 3.78 USD
Availability: InStock
ISBN: 9780814432457

ISBN-10: 081443245X

ISBN-13: 9780814432457

Edition: 3rd 2013

Authors: C. J. Hayden, Jay Conrad Levinson

List price: $28.50

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Description:

Get Clients Now! has helped thousands of independent professionals dramatically increase their client base. With this uniquely practical guide, it’s easy to replace scattershot marketing and networking efforts with proven and targeted tactics. Using a simple cookbook model, the book helps readers identify the ingredients missing from their current marketing activities, select the right strategies and tools from a menu of options, and create a completely customized action plan. A structured 28-day program then outlines exactly what they need to do to put it into action. Now fully updated, the third edition combines tried-and-true marketing practices with new ideas for reaching clients.…

Book details

List price: $28.50
Edition: 3rd
Copyright year: 2013
Publisher: AMACOM
Publication date: 5/8/2013
Binding: Paperback
Pages: 272
Size: 7.01" wide x 10.04" long x 0.59" tall
Weight: 1.232
Language: English

He is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president & creative director at J. Walter Thompson Advertising & Leo Burnett Advertising, he is chairman of Guerrilla Marketing International, a consulting firm serving large & small businesses worldwide. He lives San Rafael, California.



Foreword



Acknowledgments


Introduction



The Setup



What Really Works? Effective Marketing Strategies



Where Do You Start? The Marketing and Sales Cycle



Where Are You Headed? Setting Your Sales and Marketing Goal



The System



What's Stopping You? Selecting Your Success Ingredients



Here's What to Do: Choosing from the Action Plan Menu



You're Ready … Let's Go! Putting the System into Action



The Strategies



Filling the Pipeline: When You Don't Know Enough People to Contact



Following Up: When You Know Plenty of People but You're Not Contacting Them



Having Sales Conversations: When You're Contacting People but Not Getting a Chance to Sell



Closing Sales: When You're Having Sales Conversations but Not Getting Sales


Index