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Marketing Plan How to Prepare and Implement It

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ISBN-10: 0814416934

ISBN-13: 9780814416938

Edition: 4th 2011

Authors: William M. Luther

List price: $16.99
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Book details

List price: $16.99
Edition: 4th
Copyright year: 2011
Publisher: AMACOM
Publication date: 3/16/2011
Binding: Paperback
Pages: 304
Size: 5.75" wide x 9.00" long x 0.75" tall
Weight: 1.078
Language: English

Acknowledgments
Introduction
The Planning Process
Marketing Management
Market Analysis
Customer Analysis
Brand Development
The Product/Service Plan
Calculating Your Marketing Communications Budget
Competitive Analysis
The Advertising Plan
The Sales Promotion Plan
The Public Relations Plan
The Sales Plan: Pricing
The Sales Plan: Future Sales
The Customer Service Plan
Maximizing High-Potential Accounts
The Internet Plan
The Research Plan
Pulling the Plan Together
Marketing Plan Basics
Everything You Need to Know About Working with an Advertising Agency
Index