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| Introduction | |
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| Organization of the Book | |
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| Additional Background | |
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| Accounting Defined | |
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| Generally Accepted Accounting Principles | |
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| Financial Analysis | |
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| Some Additional Perspectives on the Planning Process | |
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| Understanding Financial Information | |
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| The Balance Sheet | |
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| Expenses and Expenditures | |
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| Assets | |
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| Important Accounting Concepts Affecting the Balance Sheet | |
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| Liabilities | |
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| Stockholders' Equity | |
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| Total Liabilities and Stockholders' Equity | |
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| Additional Balance Sheet Information | |
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| Analysis of the Balance Sheet | |
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| The Income Statement | |
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| Analysis of the Income Statement | |
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| The Statement of Cash Flows | |
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| Sources of Funds | |
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| Uses of Funds | |
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| Statement of Cash Flows | |
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| Financial Practice Review | |
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| Analyzing the Statement of Cash Flows | |
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| Generally Accepted Accounting Principles: A Review and Update | |
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| The Fiscal Period | |
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| The Going Concern Concept | |
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| Historical Monetary Unit | |
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| Conservatism | |
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| Quantifiable Items or Transactions | |
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| Consistency | |
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| Full Disclosure | |
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| Materiality | |
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| Significant Accounting Issues | |
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| The Annual Report and Other Sources of Incredibly Valuable Information | |
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| The Annual Report | |
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| The 10-K Report | |
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| The Proxy Statement | |
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| Other Sources of Information | |
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| The Securities and Exchange Commission | |
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| Analysis of Financial Statements | |
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| Key Financial Ratios | |
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| Statistical Indicators | |
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| Financial Ratios | |
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| Liquidity Ratios | |
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| Ratios of Working Capital Management | |
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| Measures of Profitability | |
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| Financial Leverage Ratios | |
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| Using Return on Assets to Measure Profit Centers | |
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| Assets | |
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| Revenue | |
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| After-Tax Cash Flow (ATCF) | |
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| Return on Assets: Its Components | |
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| Overhead Allocations | |
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| Problems That Arise from Cost Allocation | |
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| What About the IRS and GAAP? | |
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| Effect on Profits of Different Cost Allocation Issues | |
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| Decision Making for Improved Profitability | |
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| Analysis of Business Profitability | |
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| Chart of Accounts | |
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| Fixed Costs | |
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| Variable Costs | |
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| Development of Fixed-Cost Estimates | |
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| Development of Variable-Cost Estimates | |
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| Breakeven Calculation | |
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| Variance Analysis | |
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| Return on Investment | |
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| What is Analyzed? | |
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| Why are These Opportunities Analyzed So Extensively? | |
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| Discounted Cash Flow | |
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| Present Value | |
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| Discounted Cash Flow Measures | |
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| Risk | |
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| Capital Expenditure Defined | |
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| The Cash Flow Forecast | |
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| Characteristics of a Quality Forecast | |
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| Establishing the ROI Target | |
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| Analytical Simulations | |
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| Comprehensive Case Study | |
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| Additional Financial Information | |
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| Financing the Business | |
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| Debt | |
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| Equity | |
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| Some Guidance on Borrowing Money | |
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| Business Planning and the Budget | |
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| S.W.O.T. Analysis | |
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| Planning | |
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| Significant Planning Guidelines and Policies | |
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| Some Additional Issues | |
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| A Guide to Better Budgets | |
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| Preparation of the Budget | |
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| Selected Business Readings | |
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| Profitability During Tough Times | |
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| Do the Right Thing | |
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| Appendixes | |
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| Glossary | |
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| Index | |