Franchising and Licensing Two Powerful Ways to Grow Your Business in Any Economy
Edition: 4th 2011
List price: $45.00
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Description: Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, the fourth edition of Franchising & Licensing covers all the strategic, legal, financial, and operational aspects of these complex but highly profitable business strategies. Incorporating up-to-the-minute information on regulations, best practices, Web 2.0 strategies, branding techniques and global trademark laws, the new FDD disclosure format, and the latest franchising trends, this indispensable reference reveals how to: * Raise capital, structure agreements, and protect intellectual property* Create market-responsive sales, marketing, and globalization strategies* Establish quality control and compliance measures* Assess opportunities for mergers and acquisitions, joint ventures, and other alternatives to franchising* And much more Comprehensive and applicable to domestic and international franchising initiatives alike, this essential guide remains the industry standard.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $45.00
Copyright year: 2011
Publication date: 4/13/2011
Size: 7.00" wide x 9.75" long x 1.75" tall
|Preface to the Fourth Edition|
|The Foundation for Franchising|
|Leveraging Intellectual Capital to Create Growth|
|Opportunities and Profitable New Income Streams|
|Building a Franchising Program|
|The Foundation of Franchising|
|Developing the Operations and Training Programs|
|Developing System Standards and Enforcing Quality Control|
|The Regulation of Franchising|
|Structuring Franchise Agreements, Area Development|
|Agreements, and Related Documents|
|Protecting the Intellectual Property of the Franchise System|
|Developing Sales and Marketing Strategies at the Target|
|Franchisee and Target Consumer Levels|
|Taking Your Franchise Program Overseas|
|Business and Strategic Planning for the Growing Franchisor|
|Capital Formation Strategies|
|Management and Leadership Issues in Building a Successful|
|The Role of the Chief Financial Officer and Related Financial and Administrative Management Issues|
|Special Issues in Mergers and Acquisitions|
|Managing the Transfer and Renewal Process|
|Strategic and Structural Alternatives to Franchising|
|Structuring Licensing Programs and Agreements|
|Joint Ventures and Strategic Alliances|