Franchising and Licensing Two Powerful Ways to Grow Your Business in Any Economy

Name: Franchising and Licensing Two Powerful Ways to Grow Your Business in Any Economy
Price: 6.73 USD
Availability: InStock
ISBN: 9780814415566

ISBN-10: 0814415563

ISBN-13: 9780814415566

Edition: 4th 2011

Authors: Andrew J. Sherman

List price: $45.00

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Description:

Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, the fourth edition of Franchising & Licensing covers all the strategic, legal, financial, and operational aspects of these complex but highly profitable business strategies. Incorporating up-to-the-minute information on regulations, best practices, Web 2.0 strategies, branding techniques and global trademark laws, the new FDD disclosure format, and the latest franchising trends, this indispensable reference reveals how to: * Raise capital, structure agreements, and protect intellectual property* Create market-responsive sales, marketing, and…

Book details

List price: $45.00
Edition: 4th
Copyright year: 2011
Publisher: AMACOM
Publication date: 4/13/2011
Binding: Hardcover
Pages: 464
Size: 7.50" wide x 10.25" long x 1.50" tall
Weight: 2.288
Language: English



Preface to the Fourth Edition


Acknowledgments



The Foundation for Franchising



Leveraging Intellectual Capital to Create Growth


Opportunities and Profitable New Income Streams



Building a Franchising Program



The Foundation of Franchising



Developing the Operations and Training Programs



Developing System Standards and Enforcing Quality Control



The Regulation of Franchising



Compliance



Structuring Franchise Agreements, Area Development


Agreements, and Related Documents



Protecting the Intellectual Property of the Franchise System



Managing Disputes



Developing Sales and Marketing Strategies at the Target


Franchisee and Target Consumer Levels



Taking Your Franchise Program Overseas



Financial Strategies



Business and Strategic Planning for the Growing Franchisor



Capital Formation Strategies



Management and Leadership Issues in Building a Successful


Franchising Organization



The Role of the Chief Financial Officer and Related Financial and Administrative Management Issues



Special Issues in Mergers and Acquisitions



Managing the Transfer and Renewal Process



Strategic and Structural Alternatives to Franchising



Structuring Licensing Programs and Agreements



Joint Ventures and Strategic Alliances



Resource Directory


Index