Home Staging That Works Sell Your Home in Less Time for More Money

ISBN-10: 0814415229

ISBN-13: 9780814415221

Edition: 2010

Authors: Starr C. Osborne

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Want to sell your home at a premium price¿now? Never mind simply tidying up: an amazing 91% of real estate professionals say professional staging is the way to go. But sure enough, hiring a staging consultant will cost you. Thankfully, you can now get all the secrets and techniques the pros don¿t want you to know, from one of America¿s most successful staging experts. Home Staging That Works shows you how to turn any home into a showpiece that buyers will be fighting over. With specific recommendations on what to do, keep, chuck, fix, paint, replace, avoid, update, show, hide, highlight, and much more, you¿ll learn how to: ¿ Focus on your potential buyers¿ tastes (not your own) ¿ Create curb appeal ¿ Drive Internet interest with photos that flatter your home ¿ De-clutter and pre-pack at the same time ¿ Clean and repair your home without spending a fortune ¿ Keep your home sale-ready¿without being afraid to live in it Complete with photographs of real-life before-and-after transformations, Home Staging That Works offers strategies for each room in your home, as well as conceptual approaches to bring the parts together beautifully. Your home is a magical place waiting for the right buyer to fall in love. Make the match happen with Home Staging That Works!
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Book details

List price: $18.95
Copyright year: 2010
Publisher: Amacom
Publication date: 3/24/2010
Binding: Paperback
Pages: 224
Size: 7.25" wide x 9.00" long x 0.75" tall
Weight: 0.880

Staging for the Right Audience
What Is Staging?
Out with the "You": Disengaging from Your Home
Saying Good-Bye to Your Home
Five Ways to Say Good-Bye
In with the New: Figuring Out Your Target Market
Looking at the Overall Statistics
Asking the Pros: Interviewing Realtors
Understanding the Generations
Baby Boomers
What Boomers Want
Generation Jones
What Jonesers Want
Generation X
What Gen Xers Want
Generation Y
What Gen Yers Want
Media Influence on the Generations
Deciding on Your Target Generation
Determining Your Market by the Time You've Spent in Your Home
The Next Step: Creating a Great First Impression
First Impressions
The First Look: Attracting Internet Shoppers
The Drive-By: Making the Most of a Buyer's Second Look
Staging the Exterior
The Approach: Driveways and Walks
The Front Yard
Creating a Staged Garden
The Fa�ade: Looking Good
The Front Door
Other Outside Entry Ideas
The Inside Entry: Creating a Sense of Welcome
Begin with Your Hall Closet
Provide Seating if Possible
Unclutter the Space
Make Use of Mirrors
Work with Color
Impressing Your Target Buyer
If Time and Money Are Short
The Next Step: Creating Space
Creating Space
Taking the "You" Out of Your Home
Why Not Show Your Home Empty?
If Uncluttering Seems Utterly Overwhelming
When Couples Differ in Uncluttering Ability
Help Children Unclutter
A Silver Lining to the Staging Process
Keep Your Eyes on the Prize
Everything You Need to Know About Boxes
What Boxes to Use
Supplies for Packing
Out with the Personal and Possibly Contentious
Removing Objects with Possibly Contentious Affiliations
Removing All Photographs and Portraits
Deciding What Furniture and Rugs to Remove
Removing Freestanding Bookcases and Entertainment Centers
Removing Rugs That Are Too Stained or Too Small for the Space
Removing Selected Furniture and Rugs
Clearing the Decks and the Depths: Advanced Uncluttering
Uncluttering All Lateral Surfaces
Tackling Closets and Drawers
Clearing Hallways
Uncluttering Mudrooms and Vestibules
Uncluttering the Kitchen
Uncluttering Bathrooms
Your Home Office
Uncluttering the Dining Room and Living Room
Uncluttering Bookcases
Uncluttering Bedrooms
Uncluttering Guest Rooms, Sewing Rooms, and Multipurpose Rooms
Uncluttering the Laundry Area
Managing Pets and Their Paraphernalia
Uncluttering Porches and Patios
Uncluttering Basements, Garages, and Outbuildings
Revisiting Your Clutter Hot Spots
Double-Checking Your Uncluttering Through a Camera Lens
Recognizing What You Have Accomplished
If Time and Money Are Short
The Next Step: Fixing and Cleaning
What To Fix and How To Clean
How Do You Know What to Fix?
Do a Walk-Through with an Observant Outsider
Get a Preinspection
Why You Can't Just Ignore What's Broken
Commonly Needed Repairs
Yards and Gardens
Gutters and Downspouts
Air-Conditioning Condensers and Trash Cans
Driveways and Walkways
Decks, Terraces, and Fences
Windows from the Outside
terior Wall and Trim Paint
Interior Walls and Ceilings
Overhead Lighting and Ceiling Fans
Windows from the Inside
Wall-to-Wall Carpeting
Doors and Doorways
Clean Is What Sells
Yards and Gardens
Roofs and Exterior Walls
Interior Walls and Ceilings
Overhead Lighting and Ceiling Fans
Floors and Carpets
Laundry Rooms
Fireplaces, Radiators, and Other Heat-Related Objects
Basements, Attics, Garages, and Outbuildings
If Time and Money Are Short
The Next Step: Setting the Stage
Setting the Stage
Deciding Each Room's Purpose
Targeting Room Usage to Your Most Likely Buyers
Creating Vignettes That Charm Your Buyers
Avoiding Multipurpose Rooms When Possible
Thinking About Flow
Finding Each Room's Architectural Focus
Using Color
Complementary Colors
Warm versus Cool Colors
Moods Associated with Particular Colors
Color as a Generational Cue
Generational Preferences for Color and Design Aesthetics
Identifying and Remedying Each Room's Hierarchy of Colors
Creating Balance
Avoiding Heavily Imbalanced Room Usage
Balancing the Style Throughout Your Home
Balancing the Furniture Within Each Room
Choosing Artwork to Suit Your Buyers
Using Mirrors to Enhance Spaces
Balancing the Light and Dark in Each Room
Staging the Key Rooms in Your Home
Styling the Kitchen and Dining Room to Sell
Styling the Living Room to Sell
Styling Bedrooms to Sell
Styling Children's Rooms to Sell
Styling Guest Rooms to Sell
Styling the Home Office to Sell
Styling Bathrooms to Sell
Going Back over Your Home as a Whole
If Time and Money Are Short
The Next Step: Presenting Your Home to Buyers
Presenting Your Home To Buyers
Using the Power of the Camera's Eye
Taking Another Walk-Through with a Camera
Staying Involved if Someone Else Takes Your Photos
If You Have Just Two Weeks to Do It All
Keeping Your Home Presentable While You're Showing It
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