Digital Engagement Internet Marketing That Captures Customers and Builds Intense Brand Loyalty

Name: Digital Engagement Internet Marketing That Captures Customers and Builds Intense Brand Loyalty
Price: 3.06 USD
Availability: InStock
ISBN: 9780814410721

ISBN-10: 0814410723

ISBN-13: 9780814410721

Edition: 2009

Authors: Leland Harden, Bob Heyman

List price: $24.00

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Book details

List price: $24.00
Copyright year: 2009
Publisher: Amacom
Publication date: 1/14/2009
Binding: Paperback
Pages: 256
Size: 7.25" wide x 9.25" long x 0.75" tall
Weight: 1.144
Language: English



Introduction



Fundamentals of Success in Web Migration



Goals and Expectations


Case Study: Kidzter.com: Launching into Kid Space



Making Over Your Website: Can You See Me Now?


Case Study: Tommy Hilfiger USA: When a Picture Is Worth a Thousand Dollars



Your Domain Name: How Online Branding Works


Special Section: Branding in China



Attracting Customers



Search Engine Marketing: Still the Whole Megillah


Case Study: Replacements.com: When 20,000 Keywords Are Not Enough



Let's Go Viral: Creating Buzz


Case Study: Sega: Kick-Starting Virality with the Sega "Rally Revo" [$$$]



Web Video: The New, New Thing



Affiliate Marketing: The Automated Referral Network



Public Relations 2.0. Moving Beyond the Traditional Media


Case Study: Toyota: Branding in the Blog Space Aims for Conversations, Not Conversions



Paid Online Media: Advertising Works Harder on the Web


Case Study: Napster Returns



Metrics and Measurement: Direct Marketing on Steroids


Special Section: Puzzling Out the Metrics of Engagement: An Interview




New Marketing Channels: Virtual Worlds, Advergaming, and Wireless


Mobile Search


A Web Marketing


Glossary


Notes


Resources and References


Index