Managing Brand You Seven Steps to Creating Your Most Successful Self

Name: Managing Brand You Seven Steps to Creating Your Most Successful Self
Price: 4.9 USD
Availability: InStock
ISBN: 9780814410684

ISBN-10: 0814410685

ISBN-13: 9780814410684

Edition: 2008

Authors: Jerry S. Wilson, Ira Blumenthal

List price: $21.95

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Description:

Tap into the powerful strategies used by branding professionals to redesign the most important brand of all: Brand YOU.

Book details

List price: $21.95
Copyright year: 2008
Publisher: Amacom
Publication date: 7/16/2008
Binding: Hardcover
Pages: 256
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 1.122
Language: English



Acknowledgments


Introduction: What Branding Can Do for You



Who Am I and How Did I Get Here?



Do the Brand YOU Audit



What Do I Stand for Today?



Assess Your Brand YOU Image



What Do I Want to Stand For?



Determine Your Brand YOU Identity and Essence



I Can Get There from Here!



Position Your New Brand YOU



If It's to Be, It's Up to Me!



Set Your Brand YOU Goals



I Can Build My Own Personal Roadmap on My Own Terms



Establish Your Brand YOU Strategies



I Am Ready to Commit to My Action Plan



Implement, Monitor, and Adjust Your New Brand YOU


Commencement


Glossary of Branding Terms


Index


About The Authors