Managing Brand You Seven Steps to Creating Your Most Successful Self

ISBN-10: 0814410685

ISBN-13: 9780814410684

Edition: 2008

Authors: Jerry S. Wilson, Ira Blumenthal

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Tap into the powerful strategies used by branding professionals to redesign the most important brand of all: Brand YOU.
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Book details

List price: $21.95
Copyright year: 2008
Publisher: Amacom
Publication date: 7/16/2008
Binding: Hardcover
Pages: 256
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 1.386
Language: English

Introduction: What Branding Can Do for You
Who Am I and How Did I Get Here?
Do the Brand YOU Audit
What Do I Stand for Today?
Assess Your Brand YOU Image
What Do I Want to Stand For?
Determine Your Brand YOU Identity and Essence
I Can Get There from Here!
Position Your New Brand YOU
If It's to Be, It's Up to Me!
Set Your Brand YOU Goals
I Can Build My Own Personal Roadmap on My Own Terms
Establish Your Brand YOU Strategies
I Am Ready to Commit to My Action Plan
Implement, Monitor, and Adjust Your New Brand YOU
Glossary of Branding Terms
About The Authors
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