Skip to content

Concept Research in Food Product Design and Development

Best in textbook rentals since 2012!

ISBN-10: 0813824249

ISBN-13: 9780813824246

Edition: 2005

Authors: Howard R. Moskowitz, Sebastiano Porretta, Matthias Silcher

List price: $319.95
Shipping box This item qualifies for FREE shipping.
Blue ribbon 30 day, 100% satisfaction guarantee!
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!


Beginning with simple principles of concepts, this book moves forward to methods for testing concepts, & then on to more substantive areas such as establishing validity, testing internationally & with children, creating databases, & selling in new methods for concept testing.
Customers also bought

Book details

List price: $319.95
Copyright year: 2005
Publisher: John Wiley & Sons, Incorporated
Publication date: 2/28/2005
Binding: Hardcover
Pages: 610
Size: 7.30" wide x 10.30" long x 1.70" tall
Weight: 3.234
Language: English

The Business Environment and the Role of Concept Research in that Environment
Nuts & Bolts, Raw Materials & Ratings
Single Benefits Screening (promise testing) and more Complex Concept Testing
Ideation Strategies & Their Deployment in Concept Development
From Questions and Scales to Respondents and Field Execution
Experimental Designs, Graphics, Segments and Markets
Systematic Variation of Concept Elements and the Conjoint Analysis Approach
Concepts as a Combination of Graphics
Segmentation Results and the Differential Importance of Categories
International Research and Transnational Segmentation (Chapter written
Advanced Analytics
Believing the Results: Reliability and Validity
Response time as a Dependent Variable in Concept Research
Children Compared with Adults
Pricing Issues in Early-stage Concept Research
Analyzing a Study: Casual-dining Restaurant
Creating Products from Concepts and Vice Versa
Exploratory Modeling and Mapping, Simulating New Combinations, Data Mining
Putting the Approaches to Work
Developing from the Ground up: Self-authoring Systems for Text and Package Concepts (Chapter written
Deconstruction and competitive intelligence
Bottom-up Innovation: Creating Product Concepts from First Principles (Chapter written
Creating a Cyberspace Innovation Machine (Chapter written
Creating an Integrated Database from Concept Research – The It! Studies (Chapter written
Highlights and insights from The It! Studies: Crave It! and Eurocrave (Chapter written
Highlights and Insights from the Drink It!� Study (Chapter written
Understanding Brand Names in Concepts
Emotion in concepts (Chapter written with the help of
The Grand Overview
Concept Development and the Consumer-insights Business (Chapter with the help of
Scientific & Business Realpolitik: Insights from selling new ideas for Concept Research
Two Views of the future: Structured Informatics and Research