Politicking Online The Transformation of Election Campaign Communications
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Description: In Politicking Online, contributors explore the impact of technology for electioneering purposes, from ultimately strengthening democracy. The book reveals how used in campagins along with e-mail, SMS text messaging and mobile phones to help inform, target, mobilize and communicate with voters. Panagopoulos reminds readers that ofifcials and campaign workers need to adapt and combine new technologies iwth more traditional techniquesto achieve an overall balance.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $30.95
Copyright year: 2009
Publisher: Rutgers University Press
Publication date: 5/5/2009
Size: 6.00" wide x 9.25" long x 0.75" tall
|Preface and Acknowledgments|
|Technology and the Modern Political Campaign: The Digital Pulse of the 2008 Campaigns|
|Candidate Web Sites|
|The Technological Development of Candidate Web Sites: How and Why Candidates Use Web Innovations|
|Closing Gaps, Moving Hurdles: Candidate Web Site Communication in the 2006 Campaigns for Congress|
|Trickle-Down Technology? The Use of Computing and Network Technology in State Legislative Campaigns|
|Do Campaign Web Sites Really Matter in Electoral Civic Engagement? Empirical Evidence from the 2004 and 2006 Post-Election Internet Tracking Survey|
|Technology and Voter Mobilization|
|Clicking for Cash: Campaigns, Donors, and the Emergence of Online Fund-Raising|
|The Impact of E-Mail Campaigns on Voter Mobilization: Evidence from a Field Experiments|
|Mobilizing the Mobiles: Text Messaging and Turnout|
|Online Political Advertising|
|"Under Construction": Weblog Campaigning in the German Bundestag Election 2005|
|Mobile Democracy: Text Messages, Voter Turnout, and the 2004 Spanish General Election|
|The Latest Developments: Blogs and Social Networking Sites|
|Bloggers at the Gates: Ned Lamont, Blogs, and the Rise of Insurgent Candidates|
|Voters, MySpace, and YouTube: The Impact of Alternative Communication Channels|
|"Friend" the President: Facebook and the 2008 Presidential Election|
|The Political Impact of Facebook: Evidence from the 2006 Elections and the 2008 Nomination Contest|
|Notes on Contributors|