Politicking Online The Transformation of Election Campaign Communications

Name: Politicking Online The Transformation of Election Campaign Communications
Price: 7.17 USD
Availability: InStock
ISBN: 9780813544892

ISBN-10: 0813544890

ISBN-13: 9780813544892

Edition: 2009

Authors: Costas Panagopoulos, James Druckman, Martin Kifer, Michael Parkin, Kevin Pirch

List price: $41.95

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Description:

In Politicking Online, contributors explore the impact of technology for electioneering purposes, from ultimately strengthening democracy. The book reveals how used in campagins along with e-mail, SMS text messaging and mobile phones to help inform, target, mobilize and communicate with voters. Panagopoulos reminds readers that ofifcials and campaign workers need to adapt and combine new technologies iwth more traditional techniquesto achieve an overall balance.

Book details

List price: $41.95
Copyright year: 2009
Publisher: Rutgers University Press
Publication date: 5/5/2009
Binding: Paperback
Pages: 312
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.880
Language: English



Preface and Acknowledgments



Technology and the Modern Political Campaign: The Digital Pulse of the 2008 Campaigns




Candidate Web Sites



The Technological Development of Candidate Web Sites: How and Why Candidates Use Web Innovations




Closing Gaps, Moving Hurdles: Candidate Web Site Communication in the 2006 Campaigns for Congress




Trickle-Down Technology? The Use of Computing and Network Technology in State Legislative Campaigns




Do Campaign Web Sites Really Matter in Electoral Civic Engagement? Empirical Evidence from the 2004 and 2006 Post-Election Internet Tracking Survey




Technology and Voter Mobilization



Clicking for Cash: Campaigns, Donors, and the Emergence of Online Fund-Raising




The Impact of E-Mail Campaigns on Voter Mobilization: Evidence from a Field Experiments




Mobilizing the Mobiles: Text Messaging and Turnout




Online Political Advertising




International Perspectives



"Under Construction": Weblog Campaigning in the German Bundestag Election 2005




Mobile Democracy: Text Messages, Voter Turnout, and the 2004 Spanish General Election




The Latest Developments: Blogs and Social Networking Sites



Bloggers at the Gates: Ned Lamont, Blogs, and the Rise of Insurgent Candidates




Voters, MySpace, and YouTube: The Impact of Alternative Communication Channels




"Friend" the President: Facebook and the 2008 Presidential Election




The Political Impact of Facebook: Evidence from the 2006 Elections and the 2008 Nomination Contest




Conclusion



Notes on Contributors


Index