Politicking Online The Transformation of Election Campaign Communications

ISBN-10: 0813544890

ISBN-13: 9780813544892

Edition: 2009

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In Politicking Online, contributors explore the impact of technology for electioneering purposes, from ultimately strengthening democracy. The book reveals how used in campagins along with e-mail, SMS text messaging and mobile phones to help inform, target, mobilize and communicate with voters. Panagopoulos reminds readers that ofifcials and campaign workers need to adapt and combine new technologies iwth more traditional techniquesto achieve an overall balance.
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Book details

List price: $30.95
Copyright year: 2009
Publisher: Rutgers University Press
Publication date: 5/5/2009
Binding: Paperback
Pages: 312
Size: 6.00" wide x 9.25" long x 0.75" tall
Weight: 1.210
Language: English

Preface and Acknowledgments
Technology and the Modern Political Campaign: The Digital Pulse of the 2008 Campaigns
Candidate Web Sites
The Technological Development of Candidate Web Sites: How and Why Candidates Use Web Innovations
Closing Gaps, Moving Hurdles: Candidate Web Site Communication in the 2006 Campaigns for Congress
Trickle-Down Technology? The Use of Computing and Network Technology in State Legislative Campaigns
Do Campaign Web Sites Really Matter in Electoral Civic Engagement? Empirical Evidence from the 2004 and 2006 Post-Election Internet Tracking Survey
Technology and Voter Mobilization
Clicking for Cash: Campaigns, Donors, and the Emergence of Online Fund-Raising
The Impact of E-Mail Campaigns on Voter Mobilization: Evidence from a Field Experiments
Mobilizing the Mobiles: Text Messaging and Turnout
Online Political Advertising
International Perspectives
"Under Construction": Weblog Campaigning in the German Bundestag Election 2005
Mobile Democracy: Text Messages, Voter Turnout, and the 2004 Spanish General Election
The Latest Developments: Blogs and Social Networking Sites
Bloggers at the Gates: Ned Lamont, Blogs, and the Rise of Insurgent Candidates
Voters, MySpace, and YouTube: The Impact of Alternative Communication Channels
"Friend" the President: Facebook and the 2008 Presidential Election
The Political Impact of Facebook: Evidence from the 2006 Elections and the 2008 Nomination Contest
Notes on Contributors
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