What Were They Thinking? Crisis Communication - The Good, the Bad, and the Totally Clueless

ISBN-10: 0813543614

ISBN-13: 9780813543611

Edition: 2008

Authors: Steve Adubato

List price: $22.95 Buy it from $1.04
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"Steve Adubato has been teaching, writing, and thinking about communication, leadership, and crisis communication for nearly two decades. In What Were They Thinking? he examines twenty-two controversial and complex public relations and media mishaps, many of which were played out in public, including the Johnson & Johnson Tylenol scare, Don Imus's comments about the Rutger's women's basketball team, and FEMA's fumbled response to Hurricane Katrina. Arranged in short chapters detailing each case individually, the book provides background and then analyzes who got it right, who got it wrong, and what the rest of us can learn from their examples."--BOOK JACKET.
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Book details

List price: $22.95
Copyright year: 2008
Publisher: Rutgers University Press
Publication date: 8/27/2008
Binding: Hardcover
Pages: 192
Size: 5.75" wide x 8.75" long x 1.25" tall
Weight: 0.836
Language: English

Steve Adubato, Ph.D., has enjoyed a distinguished career as a broadcaster, author, university professor, and motivational speaker. Steve is a Rutgers University lecturer, four-time Emmy Award-winning television anchor for WNET/Channel 13 (PBS), and newspaper columnist. In addition to his work on public television, Steve is an expert commentator for ABC/7 in New York. Adubato also served in the mid-1980s as New Jersey's youngest state legislator at age twenty-six.A much sought-after motivational speaker, for the past decade Dr. Adubato has conducted communication, leadership, and team-building workshops for a variety of clients in the corporate and nonprofit sectors, including Prudential, PaineWebber, Johnson & Johnson, Merrill Lynch, the United Nations, and the American Cancer Society. His motivational program, called "Stand and Deliver: Speak from the Heart," is a dynamic, hands-on professional development and training program that Dr. Adubato created to help professionals reach their potential as communicators and leaders. You can visit the program's Web site at www.stand-deliver.com.Currently the anchor of two WNET/Channel 13 (PBS) broadcasts and a syndicated television series called "One-on-One" with Steve Adubato, Adubato has interviewed hundreds of guests, including such public figures as Rudy Giuliani, Colin Powell, Bill Bradley, Al Gore, Bobbi Brown, Ralph Nader, Sam Donaldson, Tommy Lasorda, David Dinkins, Ed Koch, Ross Perot, Jesse Jackson, and Christie Whitman. He has also gone one-on-one with CEOs of Fortune 500 corporations, entrepreneurs, and athletes, as well as with ordinary people accomplishing extraordinary things.

Johnson & Johnson's Tylenol scare - getting it right
The Exxon Valdez oil tanker spill - the invisible and clueless CEO
The New York Knicks - know when to fold 'em
Chaos in a West Virginia coal mine - "they're alive!"
The church's pedophilia scandal - skeletons in the closet
Dick Cheney - misfiring under pressure
The Glen Ridge rape case - "stand by our boys"
The death of Pat Tillman - the cover-up is always worse
Rudy Giuliani - a tale of two leaders
Christie Whitman and the EPA - coming clean on Ground Zero
Prudential's terror threat - the "rock" gets it right
Virginia Tech - a deadly delay?
Don Imus - "I can't get anywhere with you people"
Jon Corzine - getting it right ... and getting it wrong
Jet Blue Airways - a late-night disaster
The O'Reilly "factor" - knowing when to shut up
Taco Bell's E. coli scare - good intentions aren't enough
The New York Times - covering up for Jayson Blair
The Duke "rape" case - a rush to injustice
Alberto Gonzales - paying the price for playing with words
NFL boss Roger Goodell - scoring big points under pressure
FEMA falls during Katrina - talk about "clueless"
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