Scientist's Guide to Talking with the Media Practical Advice from the Union of Concerned Scientists

Name: Scientist's Guide to Talking with the Media Practical Advice from the Union of Concerned Scientists
Price: 6.48 USD
Availability: InStock
ISBN: 9780813538587

ISBN-10: 0813538580

ISBN-13: 9780813538587

Edition: 2006

Authors: Daniel Grossman, Richard Hayes, Union of Concerned Scientists Staff

List price: $35.95

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"This book is essential medicine for the pandemic of scientific illiteracy. The architects of the explosive growth of science-based technology must communicate as never before and there is now a lucid guide." --Leon Lederman, 1988 Nobel Prize in Physics "This is an invaluable guide for scientists seeking to learn how to better communicate with--and through--the media. The book gives the kind of insight into new operations that will allow researchers to better understand the process of and to feel more comfortable talking with reporters. And the timing is just right--now more than ever we need an improved public understanding of science and the way it affects our lives." --Deborah Blum, 1992…

Book details

List price: $35.95
Copyright year: 2006
Publisher: Rutgers University Press
Publication date: 8/16/2006
Binding: Paperback
Pages: 222
Size: 7.48" wide x 8.19" long x 0.61" tall
Weight: 0.682
Language: English




We need to talk



Hope for the best, prepare for the worst



Why reporters do what they do



Do you hear what you're saying?



Mastering the interview



A reporter's most trusted source : you



Choosing the right communication tools



The scientist as celebrity and activist