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Buying In What We Buy and Who We Are

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ISBN-10: 0812974093

ISBN-13: 9780812974096

Edition: N/A

Authors: Rob Walker

List price: $16.00
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Description:

"Fascinating ... A compelling blend of cultural anthropology and business journalism." Andrea Sachs,Time Magazine "An often startling tour of new cultural terrain." Laura Miller, Salon "Marked by meticulous research and careful conclusions, this superbly readable book confirmsNew York Timesjournalist Walker as an expert on consumerism. ... [A] thoughtful and unhurried investigation into consumerism that pushes the analysis to the maximum..."Publisher's Weekly (starred review) Brands are dead. Advertising no longer works. Weaned on TiVo, the Internet, and other emerging technologies, the short-attention-span generation has become immune to marketing. Consumers are "in control." Or so we're…    
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Book details

List price: $16.00
Publisher: Random House Publishing Group
Publication date: 1/5/2010
Binding: Paperback
Pages: 320
Size: 5.25" wide x 8.50" long x 0.75" tall
Weight: 0.484
Language: English

Anaz Mohammed is a student at Lexington Universal Academy, a small Islamic school in Lexington Kentucky. He has two brothers and no sisters. He likes sports such as soccer. His favorite hobbies are playing video games and drawing. He is good at making things and is creative.

introduction
The desire code
The Pretty Good problem
The Straw Man in the Gray Flannel Suit
Rationale Thinking
Ignoring the Joneses
murketing
Chuck Taylor Was a Salesman
Rebellion, Unsold
Click
Very Real
The Murkiest Common Denominator
The Commercialization of Chitchat
The Brand Underground
invisible badges
Murketing Ethics
What's the Matter with Wal-Mart Shoppers?
Beyond the Thing Itself
acknowledgments
additional source notes
index