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Freud on Madison Avenue Motivation Research and Subliminal Advertising in America

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ISBN-10: 0812222261

ISBN-13: 9780812222265

Edition: 2010

Authors: Lawrence R. Samuel

List price: $24.95
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Description:

What do consumers really want? In the mid-twentieth century, many marketing executives sought to answer this question by looking to the theories of Sigmund Freud and his followers. By the 1950s, Freudian psychology had become the adman's most powerful new tool, promising to plumb the depths of shoppers' subconscious minds to access the irrational desires beneath their buying decisions. That the unconscious was the key to consumer behavior was a new idea in the field of advertising, and its impact was felt beyond the commercial realm.Centered on the fascinating lives of the brilliant men and women who brought psychoanalytic theories and practices from Europe to Madison Avenue and,…    
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Book details

List price: $24.95
Copyright year: 2010
Publisher: University of Pennsylvania Press
Publication date: 1/24/2013
Binding: Paperback
Pages: 232
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.770
Language: English

Lawrence R. Samuel is the founder of Culture Planning LLC, a Miami- and New York-based resource offering cultural insights to Fortune 500 companies and their ad agencies. He is the author of a number of books, including Freud on Madison Avenue: Motivation Research and Subliminal Advertising in America, The American Dream: A Cultural History, and Shrink: A Cultural History of Psychoanalysis in America.

Introduction
The Psychology of Everyday Living
The Sophisticated Sell
The Secret Pitch
The Fertile Moment
The Psychology of the World of Objects
Epilogue
Notes
Index