Food Is Love Advertising and Gender Roles in Modern America

Name: Food Is Love Advertising and Gender Roles in Modern America
Price: 31.05 USD
Availability: InStock
ISBN: 9780812219920

ISBN-10: 0812219929

ISBN-13: 9780812219920

Edition: 2006

Authors: Katherine J. Parkin

List price: $34.95

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Description:

Modern advertising has changed dramatically since the early twentieth century, but when it comes to food, Katherine Parkin writes, the message has remained consistent. Advertisers have historically promoted food in distinctly gendered terms, returning repeatedly to themes that associated shopping and cooking with women. Foremost among them was that, regardless of the actual work involved, women should serve food to demonstrate love for their families. In identifying shopping and cooking as an expression of love, ads helped to both establish and reinforce the belief that kitchen work was women's work, even as women's participation in the labor force dramatically increased. Alternately…

Book details

List price: $34.95
Copyright year: 2006
Publisher: University of Pennsylvania Press
Publication date: 1/17/2007
Binding: Paperback
Pages: 304
Size: 5.98" wide x 9.02" long x 0.59" tall
Weight: 1.100
Language: English

Katherine J. Parkin teaches history at Monmouth University.



Introduction



Advertisers and Their Paradigm: Women as Consumers



Love, Fear, and Freedom: Selling Traditional Gender Roles



Women's Power to Make Us: Cooking Up a Family's Identity



Authority and Entitlement: Men in Food Advertising



Health, Beauty, and Sexuality: A Woman's Responsibility



A Mother's Love: Children and Food Advertising


Epilogue


Periodical and Archival Sources and Abbreviations


Notes


Index


Acknowledgments