Author, entrepreneur and PR guru, Lynne Franks worked in her father's butcher shop at the age of twelve, left school at sixteen, worked as a young journalist on Petticoat , the UK's first weekly young woman's magazine, when she was eighteen, and started her own public relations firm from her kitchen table at the age of twenty- one. Her business, Lynne Franks PR, grew to become one of the best-known public relations firms in the world, advising and guiding multi-national businesses and brands as well as non-profit organizations around the globe.The agency created London Fashion Week, 'Swatched' the nation, introduced the British public to designer jeans and created awareness for Green… Consumer Week. Lynne Franks PR also represented Amnesty International's Human Rights Tour with Sting, Peter Gabrielle and Bruce Springsteen; helped create Fashion Aid with Bob Geldof; promoted Katharine Hamnett's attitude changing 'Choose Life' message T-shirts; and co-created and promoted various HIV/Aids awareness campaigns, including the internationally successful Fashion Cares.After twenty years in public relations and wanting to branch out into new directions, Lynne sold and left Lynne Franks PR in 1992. She became an international spokesperson and teacher on the changes in today's and tomorrow's world-both for the individual as well as the society at large. Dedicated to contemporary women's issues, Lynne presently wears several hats-she is a highly respected newspaper columnist, author, speaker, and authority on women in business, sustainability, and consumer lifestyles.