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| Acknowledgements | |
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| Introduction Graphic Design & Style | |
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| Design and Sign The Origin of the Alphabet, c.34,000 - 1,100BC | |
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| A Classical Education Ancient Greece & Rome, C.2000BC - c.AD350 | |
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| Spreading the Word Illuminated Manuscripts, c.350 - c.1500 | |
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| The Black Art The Birth of Printing & Early German Printing, c.1455 - c.1530 | |
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| Back to The Future Renaissance Italy & France, c.1460 - c.1600 | |
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| Popular Publishing Dutch Renaissance & Popular Prints, c.1530 - c.1700 | |
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| Purity In Print Rococo, Transitional & Modern, c.1700 - c.1820 | |
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| The Tools of Trade Display Types & Victorian Design, c.1800 - c.1880 | |
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| Manufacturing The Middle Ages Neo-Gothic & the Arts and Crafts, c.1840 - c.1910 | |
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| The Style of the Street Art Nouveau, c.1880 - c.1914 | |
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| The Simple Art of war Sachplakat & First World War Graphics, c.1880 - c.1920 | |
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| The ISMS of Art Futurism, Dada, De Stijl & Constructivism, c.1900 - c.1930 | |
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| Form and Function Bauhaus & the New Typography, c.1919 - c.1933 | |
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| The Weight of Tradition Traditional Typography, c.1910 - c.1947 | |
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| Good Design is Good Business Commercial Modernism, c.1920 - c.1960 | |
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| Systems and Signs Swiss Typography, c.1945 - c.1972 | |
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| Handmade and Homespun Illustrated Modernism & Psychedelia, c.1950 - c.1970 | |
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| Tearing it up Punk, c.1975 - c.1985 | |
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| Less is a Bore New Wave & Postmodernism, c.1970 - c.1990 | |
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| Printing with Pixels Digital Expressionism & Postscript: The Digital Future, c.1984- | |
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| Endnotes | |
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| Bibliography | |
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| Picture List | |
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| Index | |