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Introduction | |
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The reasons for undertaking needs assessment, defining the value of user assessments, and the theory concerning user needs assessment | |
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The process for developing a needs assessment project | |
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Establish the goals of the assessment | |
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Assess available resources | |
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Establish project scope | |
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Define the user population | |
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Review current awareness | |
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Identify useful information | |
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Establish a time frame | |
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Complete the plan | |
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What can be measured and how to measure it: Types of assessment data that may be useful | |
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Direct user input (e.g., user surveys) | |
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Definitions | |
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Pros and cons of direct user input for needs assessment | |
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Methodology for direct user input | |
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Exploratory data collection | |
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Focus groups | |
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Qualitative input from surveys | |
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Crucial incident surveys | |
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Internal staff feedback | |
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User interviews | |
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Representative data gathering | |
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Techniques for random surveys | |
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Direct mailing | |
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Online forms | |
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Randomly timed surveys | |
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Secondary information: Data that describes current conditions | |
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Specific types of secondary data | |
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Demographic data | |
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Specific demographic data for academic libraries | |
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Specific demographic data for public libraries | |
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Number and distribution of student enrollment credit hours | |
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Course offerings | |
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Electronic resources use statistics | |
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Circulation statistics | |
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Circulation patterns of monographic/serial collections | |
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Statistics derived from patron requests for holds/recalls on currently circulating materials | |
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In-house use statistics for both serials and monographs | |
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Photocopy activity | |
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Gate counts of the number of users entering a library building | |
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Use of media | |
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Collection statistics and evaluation of collections | |
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Number of titles/volumes | |
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Median age of collections | |
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Condition of collection | |
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Distribution of multiple copies in the collection | |
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Interlibrary loan (ILL) and document delivery statistics | |
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Consortial agreements | |
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Price indexes and other cost data | |
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Analysis of organizations' external environment | |
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Materials budget as secondary data | |
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Citation analyses | |
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Journal impact rankings and useful half-life ratings | |
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Measure of actual use of journals | |
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Other library activities | |
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Scenarios for user needs assessments | |
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New degree program | |
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Possible scenario regarding the reallocation of materials budget | |
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Possible needs assessment for a school library/media center | |
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Possible needs assessment for the addition of a new branch library | |
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Possible needs assessment for consortial cooperation on serial subscriptions and document delivery | |
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Possible preliminary needs assessment to assist development of statewide cooperative resource-sharing ventures in support of small public libraries | |
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Pointers and pitfalls | |
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Avoid the easy-data-is-the-right-data syndrome | |
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Do not confuse data types | |
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Do not confuse measurement units | |
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The numbers sometimes do not tell the whole story | |
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Context is important | |
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Recognize under-represented groups | |
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Recognize service impacts of the unknown user | |
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Glossary | |
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Bibliography | |
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World Wide Web Resources | |