Mythologies The Complete Edition, in a New Translation

ISBN-10: 0809071940

ISBN-13: 9780809071944

Edition: 2nd 2013

Authors: Roland Barthes, Annette Lavers, Richard Howard

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A stunning new edition of the great French classic“No denunciation without its proper instrument of close analysis,” Roland Barthes wrote in his preface toMythologies. There is no more proper instrument of analysis of our contemporary myths than this book—one of the most significant works in French theory and one that has transformed the way readers and philosophers view the world around them.      Our age is a triumph of codification. We own devices that bring the world to the command of our fingertips. We have access to boundless information and prodigious quantities ofstuff. We decide to like or not, to believe or not, to buy or not. We pick and choose. We think we are free. Yet all around us, in pop culture, politics, mainstream media, and advertising, there are codes and symbols that govern our choices. They are the fabrications of consumer society. They express myths of success, well-being, or happiness. As Barthes sees it, these myths must be carefully deciphered and debunked.     What Barthes discerned in mass media, the fashion of plastic, and the politics of postcolonial France applies with equal force to today’s social networks, the iPhone, and the images of 9/11. This new edition ofMythologies, complete and beautifully rendered by the Pulitzer Prize–winning poet, critic, and translator Richard Howard, is a consecration of Barthes’s classic—a lesson in clairvoyance that is more relevant now than ever.
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Book details

List price: $15.00
Edition: 2nd
Copyright year: 2013
Publisher: Farrar, Straus & Giroux
Publication date: 3/12/2013
Binding: Paperback
Pages: 288
Size: 6.00" wide x 8.50" long x 0.75" tall
Weight: 0.770
Language: English

Roland Barthes (1915-1980), a French critic and intellectual, was a seminal figure in late twentieth-century literary criticism. Barthes's primary theory is that language is not simply words, but a series of indicators of a given society's assumptions. He derived his critical method from structuralism, which studies the rules behind language, and semiotics, which analyzes culture through signs and holds that meaning results from social conventions. Barthes believed that such techniques permit the reader to participate in the work of art under study, rather than merely react to it. Barthes's first books, Writing Degree Zero (1953), and Mythologies (1957), introduced his ideas to a European audience. During the 1960s his work began to appear in the United States in translation and became a strong influence on a generation of American literary critics and theorists. Other important works by Barthes are Elements of Semiology (1968), Critical Essays (1972), The Pleasure of the Text (1973), and The Empire of Signs (1982). The Barthes Reader (1983), edited by Susan Sontag, contains a wide selection of the critic's work in English translation.

Translator Note
Preface to the 1970 Edition
Preface to the 1957 Edition
In the Ring
The Harcourt Actor
Romans in the Movies
The Writer on Vacation
The "Blue Blood" Cruise
Criticism Blind and Dumb
Saponids and Detergents
The Poor and the Proletariat
Operation Astra
Dominici, or the Triumph of Literature
Iconography of Abb� Pierre
Novels and Children
Paris Not Flooded
Bichon Among the Blacks
A Sympathetic Worker
Garbo's Face
Power and "Cool"
Wine and Milk
The Nautilus and the Bateau ivre
Depth Advertising
A Few Words from Monsieur Poujade
Adamov and Language
Einstein's Brain
The Jet-Man
Racine Is Racine
Billy Graham at the Vel' d'Hiv'
The Dupriez Trial
Shock Photos
Two Myths of the New Theater
The Tour de France as Epic
The Blue Guide
Agony Columns
Ornamental Cuisine
The Batory Cruise
The Man in the Street on Strike
African Grammar
Neither/Nor Criticism
The New Citro�n
Literature According to Minou Drouet
Electoral Photogeny
Lost Continent
The Bourgeois Art of Song
The Great Family of Man
At the Music Hall
The Lady of the Camellias
Poujade and the Intellectuals
Myth Today
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