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Selling ASAP Art, Science, Agility, Performance

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ISBN-10: 0807144274

ISBN-13: 9780807144275

Edition: 2012

Authors: Eli Jones, Larry Chonko, Fern Jones, Carl Stevens

List price: $29.95
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Description:

"Selling ASAP" combines both timely and timeless components of selling to help professionals achieve their sales objectives in today's fast-paced business world. As the authors demonstrate, rapidly changing customer expectations have led to a dramatic shift in the business of selling. Customers no longer want product experts—they want trusted advisors. This invaluable guide stresses the importance of viewing a sale not as a one-time encounter but as an opportunity to build a long-lasting, mutually beneficial relationship.
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Book details

List price: $29.95
Copyright year: 2012
Publisher: Louisiana State University Press
Publication date: 3/5/2012
Binding: Hardcover
Pages: 216
Size: 6.12" wide x 9.25" long x 0.75" tall
Weight: 1.100

Dr. Eli Jones is an Associate Professor of Marketing and Executive Director of the Program for Excellence in Selling at the University of Houston. He has published in multiple research journals and magazines including the Journal of Personal Selling & Sales Management, Industrial Marketing Management, Marketing Education Review, Journal of Marketing Theory & Practice. He serves on the editorial review boards of the Journal of Personal Selling & Sales Management and Industrial Marketing Management and is an ad hoc reviewer for the Journal of Business Research, American Marketing Association, Academy of Marketing Science, and the National Conference in Sales Management. Professor Jones is…    

Foreword
Selling ASAP
What Is Selling ASAP?
What Do You Need to Succeed in Sales?
Understanding How Buyers Buy
Uncovering Needs and Wants
Motivation
Need Arousal
Arousal-Seeking Buying Behavior
Adaptive Selling
Perceived Risk
Selling to Prospects' Needs and Wants
Preparation
The Preparation Step
Obtaining Knowledge-The Preapproach
Organizational Buying
Identifying the Prospect
Qualifying the Prospect
Attention
The Attention Step
Getting the Appointment
The First Impression
Opening the Presentation
Attention-Getters
Examination
The Examination Step
The Dominant Buying Urge
A Structure for Examining
Questioning Techniques
Listening
Nonverbal Communication
Prescription
The Prescription Step
The Importance of Communication in Prescribing Solutions
Preparation for Prescription
Making a Convincing Presentation
Persuading Prospects to Buy What Is Prescribed
Moving toward Purchase
Conviction and Motivation
The Conviction and Motivation Steps
Conviction Conveys Value
Gaining Conviction
Structuring a Complete Unit of Conviction
Handling Objections
Negotiation
Motivational Selling
A Complete Unit of Motivation in Action
Trial Close Again
Completion and Partnering
The Completion and Partnering Steps
A Closing Mentality
Traditional Closing Techniques
A Completion Mentality
A Partnering Mentality
Notes
Author Biographies
Index