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Daisy Petals and Mushroom Clouds LBJ, Barry Goldwater, and the Ad That Changed American Politics

ISBN-10: 080714293X

ISBN-13: 9780807142936

Edition: 2011

Authors: Robert Mann

List price: $22.50
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Description:

In this thought-provoking and highly readable book, Robert Mann provides a concise, engaging study of the "Daisy Girl" spot, which helped usher presidential campaign advertising into the modern era. Commissioned by Johnson's campaign and aired only once during Johnson's 1964 presidential contest against Barry Goldwater, the spot remains an iconic piece of electoral propaganda, intertwining Cold War fears of nuclear annihilation with the increasingly savvy world of media and advertising. Repeatedly analyzed in countless print publications, the spot helped contributed to Johnson's crushing defeat over Goldwater and also opened the way to a new age of political advertising which accepts emotional appeals as a routine aspect of campaign strategy.
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Book details

List price: $22.50
Copyright year: 2011
Publisher: Louisiana State University Press
Publication date: 11/7/2011
Binding: Hardcover
Pages: 216
Size: 5.75" wide x 8.75" long x 0.75" tall
Weight: 0.880
Language: English

Foreword
Acknowledgements
The Atom Theme
Why Not Victory?
Rules Are Made to Be Broken
These Are the Stakes
The Homes of America Are Horrified
In Your Heart, You Know He Might
Conclusion
Appendix: Behind the Scenes in Documents
Notes
Index