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Mixed Media Moral Distinctions in Advertising, Public Relations, and Journalism

ISBN-10: 0805863214

ISBN-13: 9780805863215

Edition: 2nd 2009 (Revised)

Authors: Thomas H. Bivins

List price: $54.95
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Book details

List price: $54.95
Edition: 2nd
Copyright year: 2009
Publisher: Routledge
Publication date: 4/20/2009
Binding: Paperback
Pages: 312
Size: 6.00" wide x 8.75" long x 0.50" tall
Weight: 1.188

Introduction
What is Media Ethics?
Ethics and the act of communication
Ethics or morals?
The media and morality
Moral Excuses
Can personal ethics become professional ethics?
Media similarities: The common threads
Media differences: A coat of many colors
Forming ethical standards for the mass media
Can the Media Be Ethical?
Moral Claimants, Obligation, and Social Responsibility
Relationships among media and their claimants
Ethical applications
What does it all mean?
The Media and Professionalism
Are the media professions?
The professional-client relationship
Codes
Profession versus professionalism: If it walks like a duck…
Theoretical Approaches to Ethics
Why can't we all be right? The dilemma of relativism
Why we reason the way we do
Social contract theory
The argument over means and ends
Non-consequential ethical theories
Consequential ethical theories
Virtue ethics
The ethic of care
Free speech theories
Liberty-limiting principles
How to choose applicable theories
A Checklist for Ethical Decision Making
A Checklist for Moral Decision Making
An Example
What's it all mean?
Meta-issues Across the Media
To tell the truth
Truth and the Act of communication
Can We Tell Truth From Fiction?
Avoiding Harm
The Right Thing To Do
Meta-issues in Public Relations and Advertising
What's the difference between PR and advertising?
Public relations, advertising, and the first amendment
Ethics and persuasion
Propaganda versus persuasion
What does it all mean?
Ethics and Public Relations
What is public relations?
Ethical approaches specific to public relations
Special issues in public relations ethics
What does it all mean?
Ethics and Adverting
What is advertising?
Ethical approaches Specific to Advertising
Special issues in advertising ethics
Further use of the means-ends paradigm
What does it all mean?
Ethics in News Journalism
Meta-issues in news journalism
Ethical Approaches Specific to News Journalism
Special issues in journalism ethics
What does it all mean?