Tracking the Audience The Ratings Industry from Analog to Digital

Name: Tracking the Audience The Ratings Industry from Analog to Digital
Price: 41.16 USD
Availability: InStock
ISBN: 9780805858525

ISBN-10: 0805858520

ISBN-13: 9780805858525

Edition: 2012

Authors: Karen Buzzard

List price: $49.95

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Description:

In Tracking the Audience: The Ratings Industry From Analog to Digital, author Karen Buzzard examines the key economic, political, and competitive factors that have influenced ratings methods dominant in each of the markets for radio, TV, and the Internet, tracing the practice¹s history from its early beginnings up to its most recent advances. Beginning with the birth of the industry in 1929, Tracking the Audiencetraces the establishment of a standardized ratings "currency" as it evolved to meet the needs of the analog broadcast system, and explores the search for new gold standards necessitated by the devastating effects of the digital revolution. Buzzard examines key challenges to the…

Book details

List price: $49.95
Copyright year: 2012
Publisher: Routledge
Publication date: 4/12/2012
Binding: Paperback
Pages: 192
Size: 6.10" wide x 8.94" long x 0.31" tall
Weight: 0.594
Language: English



Acknowledgments


Introduction: Audience Ratings in the Twenty-First Century: The Digitalization of Media Audiences



Analog



Establishing the Analog Currencies for Network Radio Audiences: The Telephone Recall, the Telephone Coincidental, and the Household Meter Initiatives



Establishing the Analog Currency for Local Radio and TV Audiences: The Diary Initiative



Establishing the Analog Currency for Network TV Audiences: The People Meter Initiative



Digital



Establishing the Digital Currency for Local TV Audiences: The Local People Meter Initiative



Establishing the Digital Currency for Local Radio Audiences: The Portable People Meter Initiative



Establishing the Digital Currency for Internet Audiences: The Software Meter Initiative



Exploring New Digital Currencies for TV, Cable, and Internet Audiences: Digital Cable and STB Data Initiative


Conclusion


References


Index