Strategic Planning for Public Relations

ISBN-10: 0805852395

ISBN-13: 9780805852394

Edition: 2nd 2004 (Revised)

Authors: Ronald D. Smith

List price: $59.95
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy


This innovative text offers step-by-step processes for strategic communication activities, including planning, research, implementation and evaluation.
what's this?
Rush Rewards U
Members Receive:
You have reached 400 XP and carrot coins. That is the daily max!
Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Periodic Table Online content $4.95 $1.99
Add to cart
Study Briefs
Business Ethics Online content $4.95 $1.99
Add to cart
Study Briefs
Business Law Online content $4.95 $1.99
Customers also bought

Book details

List price: $59.95
Edition: 2nd
Copyright year: 2004
Publisher: Routledge
Publication date: 8/2/2004
Binding: Paperback
Pages: 408
Size: 7.25" wide x 9.00" long x 1.00" tall
Weight: 1.892
Language: English

W. Richard Whitaker is Professor Emeritus of Broadcasting at Buffalo State College.Janet E. Ramsey is Professor of Journalism and Associate Vice President of Academic Affairs at Buffalo State College.Ronald D. Smith is Professor of Public Communication and Chair of the Communication Department at Buffalo State College.

Strategic Communication
Integrated Communication
Nine Steps of Strategic Public Relations
Effective Creativity
Formative Research
Analyzing the Situation
Analyzing the Organization
Analyzing the Publics
Establishing Goals and Objectives
Formulating Action and Response Strategies
Using Effective Communication
Choosing Communication Tactics
Implementing the Strategic Plan
Evaluative Research
Evaluating the Strategic Plan
Applied Research Techniques
Ethical Standards
Sample Campaigns
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.