Strategic Planning for Public Relations

Name: Strategic Planning for Public Relations
Price: 8.83 USD
Availability: InStock
ISBN: 9780805852394

ISBN-10: 0805852395

ISBN-13: 9780805852394

Edition: 2nd 2004 (Revised)

Authors: Ronald D. Smith

List price: $59.95

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This innovative text offers step-by-step processes for strategic communication activities, including planning, research, implementation and evaluation.

Book details

List price: $59.95
Edition: 2nd
Copyright year: 2004
Publisher: Routledge
Publication date: 8/2/2004
Binding: Paperback
Pages: 408
Size: 7.25" wide x 9.00" long x 1.00" tall
Weight: 1.892
Language: English

W. Richard Whitaker is Professor Emeritus of Broadcasting at Buffalo State College.Janet E. Ramsey is Professor of Journalism and Associate Vice President of Academic Affairs at Buffalo State College.Ronald D. Smith is Professor of Public Communication and Chair of the Communication Department at Buffalo State College.



Introduction


Strategic Communication


Integrated Communication


Nine Steps of Strategic Public Relations


Effective Creativity



Formative Research



Analyzing the Situation



Analyzing the Organization



Analyzing the Publics



Strategy



Establishing Goals and Objectives



Formulating Action and Response Strategies



Using Effective Communication



Tactics



Choosing Communication Tactics



Implementing the Strategic Plan



Evaluative Research



Evaluating the Strategic Plan



Applied Research Techniques



Ethical Standards



Sample Campaigns


Index