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Preface | |
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Entertainment-Education | |
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The Tailor and the Postmaster | |
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Entertainment's Unrealized Educational Potential | |
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The Entertainment-Education Strategy | |
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The Rise of Entertainment-Education | |
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Simplemente Maria | |
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The Maid Weds the Maestro! | |
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Retracing Simplemente Maria | |
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The Simplemente Maria Story | |
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Why Was Simplemente Maria So Popular? | |
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The Effects of Simplemente Maria | |
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Ethical Problems Generated by Simplemente Maria | |
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Conclusions | |
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Miguel Sabido and the Entertainment-Education Strategy | |
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Miguel Sabido | |
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Sabido's Entertainment-Education Strategy | |
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Conventional Versus Entertainment-Education Soap Operas | |
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Theoretic Bases of Sabido's Soap Operas | |
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Producing Entertainment-Education Soap Operas | |
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Conclusions | |
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The Hum Log Story in India | |
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What Was Hum Log? | |
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Data Collection | |
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Educational Themes in Hum Log | |
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Audience Popularity | |
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Viewer Letters | |
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Modeling in Hum Log | |
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Impacts of Hum Log on Viewers | |
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Impacts of Hum Log on the Indian Television System | |
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Why Did Hum Log End? | |
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Conclusions | |
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The Entertainment-Education Strategy in Music | |
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Music, a Pervasive Medium | |
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Entertainment-Education Music | |
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Conclusions | |
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The Entertainment-Education Strategy in Radio | |
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The Promise of Radio | |
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The Archers | |
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The Jamaican Radio Soap Operas of Elaine Perkins | |
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Costa Rica's Dialogo | |
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Kenya's Usbikwapo Shikimana | |
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Tanzania's Twende Na Wakati | |
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Tinka Tinka Sukh in India | |
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Conclusions | |
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The Effects of Entertainment-Education | |
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What Effects Have Been Found? | |
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A History of Entertainment-Education Effects Research | |
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Effects of Twende Na Wakati | |
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How Do Entertainment-Education Effects Occur? | |
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Conclusions | |
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Studying Entertainment-Education Effects | |
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Evolution of Research Methodologies | |
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Costs of Studying Effects | |
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Putting Research Findings into Practice | |
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Problems in Studying Entertainment-Education Effects | |
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Conclusions | |
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Lessons Learned About Entertainment-Education | |
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Factors Determining the Effectiveness of Entertainment-Education | |
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Resolving Ethical Dilemmas | |
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Looking Forward | |
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Glossary | |
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References | |
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Name Index | |
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Subject Index | |