Manager's Guide to Excellence in Public Relations and Communication Management

Name: Manager's Guide to Excellence in Public Relations and Communication Management
Availability: InStock
ISBN: 9780805818109

ISBN-10: 0805818103

ISBN-13: 9780805818109

Edition: 1995

Authors: David M. Dozier, Larissa A. Grunig, James E. Grunig

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Book details

List price: $54.95
Copyright year: 1995
Publisher: Routledge
Publication date: 1/1/1997
Binding: Paperback
Pages: 270
Size: 6.00" wide x 8.90" long x 0.70" tall
Weight: 0.990
Language: English



Lea's Communication Series


Preface


Acknowledgments



What is Communication Excellence?


References



Communicator Knowledge Base



Knowing How to Manage Strategically


References



Knowing Two-Way Communication Practices


References



Knowing Traditional Communicator Skills


References



Build Your Knowledge Base


References



Shared Expectations About Communication



The Power of the Communication Department


References



Shared Expectations of Communication


References



Building Linkages to the Dominant Coalition


References



What Ceos Should Do About Excellence



The Character of Organizations



Participation and Authority in the Culture of Organizations


References



Empowering Women and Culturally Diverse Employees


References



The Global Qualities of Excellence


References



Changing the Character of Organizations



Changing the Character of Organizations



Putting Excellence to Work



Origins of Communication Programs


References



Using Traditional and Advanced Practices



Communication Excellence Makes a Difference


References


Appendix: How the Excellence Study Was Conducted


References


Author Index


Subject Index