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Excellence in Public Relations and Communication Management

ISBN-10: 0805802274

ISBN-13: 9780805802276

Edition: 1992

Authors: James E. Grunig, D. M. Dozier, W. P. Ehling, Larissa A. Grunig, F. C. Repper

List price: $105.00
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Book details

List price: $105.00
Copyright year: 1992
Publisher: Routledge
Publication date: 5/1/1992
Binding: Paperback
Pages: 680
Size: 6.25" wide x 9.50" long x 1.75" tall
Weight: 2.486
Language: English

Contributors
Preface
Acknowledgments
Communication, Public Relations, and Effective Organizations: an Overview of the Book
The Basic Theory
The Effect of Worldviews on Public Relations Theory and Practice
What Is an Effective Organization?
Public Relations and Management Decision Making
How Communication Managers Can Apply the Theories of Excellence and Effectiveness
The Program Level Effective Planning of Communication Programs
Strategic Management, Publics, and Issues
Evaluation of Public Relations Programs: What the Literature Tells Us about Their Effects
Research Firms and Public Relations Practices
The Departmental Level: Characteristics of Excellent Public Relations Departments
What Is Excellence in Management?
Public Relations Management and Operations Research
Models of Public Relations and Communication
The Organizational Roles of Communications and Public Relations Practitioners
Conclusion
References
Public Relations and Marketing Practices
The Organization of the Public Relations Function
Women in Public Relations: Problems and Opportunities
Public Relations Education and Professionalism
The Organizational Level: the Conditions That Make Excellence in Public Relations Possible
How Public Relations/Communication Departments Should Adapt to the Structure and Environment of an Organization . . . and What They Actually Do
Power in the Public Relations Department
Activism: How It Limits the Effectiveness of Organizations and How Excellent Public Relations Departments Respond
Symmetrical Systems of (Internal Communication
Corporate Culture and Public Relations
Societal Culture and Public Relations
The Economic Level: What Public Relations and Communication Contribute to the Bottom Line
Estimating the Value of Public Relations and Communication to an Organization
Conclusion
Quantification of a Purposeful State
Quantification of a Purposeful State
Quantification of a Purposeful State
Quantification of a Purposeful State
Quantification of a Purposeful State
Author Index
Subject Index