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| Contributors | |
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| Preface | |
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| Acknowledgments | |
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| Communication, Public Relations, and Effective Organizations: an Overview of the Book | |
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| The Basic Theory | |
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| The Effect of Worldviews on Public Relations Theory and Practice | |
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| What Is an Effective Organization? | |
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| Public Relations and Management Decision Making | |
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| How Communication Managers Can Apply the Theories of Excellence and Effectiveness | |
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| The Program Level Effective Planning of Communication Programs | |
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| Strategic Management, Publics, and Issues | |
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| Evaluation of Public Relations Programs: What the Literature Tells Us about Their Effects | |
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| Research Firms and Public Relations Practices | |
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| The Departmental Level: Characteristics of Excellent Public Relations Departments | |
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| What Is Excellence in Management? | |
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| Public Relations Management and Operations Research | |
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| Models of Public Relations and Communication | |
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| The Organizational Roles of Communications and Public Relations Practitioners | |
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| Conclusion | |
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| References | |
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| Public Relations and Marketing Practices | |
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| The Organization of the Public Relations Function | |
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| Women in Public Relations: Problems and Opportunities | |
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| Public Relations Education and Professionalism | |
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| The Organizational Level: the Conditions That Make Excellence in Public Relations Possible | |
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| How Public Relations/Communication Departments Should Adapt to the Structure and Environment of an Organization . . . and What They Actually Do | |
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| Power in the Public Relations Department | |
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| Activism: How It Limits the Effectiveness of Organizations and How Excellent Public Relations Departments Respond | |
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| Symmetrical Systems of (Internal Communication | |
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| Corporate Culture and Public Relations | |
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| Societal Culture and Public Relations | |
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| The Economic Level: What Public Relations and Communication Contribute to the Bottom Line | |
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| Estimating the Value of Public Relations and Communication to an Organization | |
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| Conclusion | |
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| Quantification of a Purposeful State | |
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| Quantification of a Purposeful State | |
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| Quantification of a Purposeful State | |
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| Quantification of a Purposeful State | |
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| Quantification of a Purposeful State | |
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| Author Index | |
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| Subject Index | |