How to Survive and Prosper As an Artist Selling Yourself Without Selling Your Soul

ISBN-10: 0805088482

ISBN-13: 9780805088489

Edition: 6th 2009

Authors: Caroll Michels

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The classic handbook for launching and sustaining a career that "explodes the romantic notion of the starving artist," (The New York Times) with a brand-new chapter on Internet art marketingNow in its sixth edition,How to Survive and Prosper as an Artistis the definitive guide to taking control of your career and making a good living in the art world. Drawing on nearly three decades of experience, Caroll Michels offers a wealth of insider's information on getting into a gallery, being your own PR agent, and negotiating prices, as well as innovative marketing, exhibition, and sales opportunities for various artistic disciplines. She has also added a new section on digital printmaking and marketing in this emerging field.Most notably, this sixth edition contains an entirely new chapter: "Art Marketing on the Internet." Michels offers criteria for selecting an ideal Web designer for your online portfolio and for organizing your Web presence, and shares proven methods for attracting curators, dealers, and private clients to your site. She also addresses vital legal concerns in the age of e-commerce, including copyrighting and registering your art, and finally, the appendix of resources, consistently updated online at Michels's site the Artist Help Network (, is fully revised.
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Book details

List price: $22.99
Edition: 6th
Copyright year: 2009
Publisher: Henry Holt & Company
Publication date: 6/9/2009
Binding: Paperback
Pages: 400
Size: 5.50" wide x 8.25" long x 1.25" tall
Weight: 0.924
Language: English

Caroll Michels, a successful sculptor, is a career coach who has worked with thousands of artists since 1978. She lives in East Hampton, New York.

Introduction: An Overview
Launching or Relaunching Your Career: Overcoming Career Blocks
Launching or Relaunching Your Career: Entering the Marketplace
Presentation Tools and Packages
Art Marketing and the Internet
Pricing Your Work: How Much Is It Worth?
Public Relations: Keep Those Cards and Letters Coming In and Going Out
Exhibition and Sales Opportunities: Using Those That Exist and Creating Your Own
Dealing with Dealers and Psyching Them Out
The Mysterious World of Grants: Fact and Fiction
Generating Income: Alternatives to Driving a Cab
Rationalization, Paranoia, Competition, Rejection, and the Overwhelm Factor
Appendix of Resources
Accounting, Bookkeeping, and Income Tax
Apprenticeships and Internships
Art Colonies and Artist-in-Residence Programs
Art and Healing
Art Sales and Commissions
Artists' Books
Artists' Housing and Studio/Performance Space
Artists' Registries
Artists' Sourcebooks
Artists with Disabilities
Arts Service Organizations
Artwork Care and Maintenance
Career Management, Business, and Marketing
Competitions and Juried Exhibitions
Corporate Art Market
Creative Challenges, Career Blocks, and the Psyche
Employment Opportunities
Exhibition and Performance Places and Spaces
Exhibition and Performance Planning
Gallery Relations
General Arts References
Grants and Funding Resources
Health Hazards
Health Insurance and Medical Plans
Interior Design and Architecture
International Connections
Internet Art Marketing
Law: Contracts and Business Forms
Law: Copyrights, Patents, and Trademarks
Law: Estate Planning
Law: Forming a Not-for-Profit Organization
Law: General Resources
Law: Legislation and Arts Advocacy
Law: Organizations
Licensing Art
Mailing Lists
Materials for the Arts Programs
Online Galleries
Organizing Paperwork
Pension Plans and Savings and Loan Programs
Photographing Artwork
Presentation Tools
Press Relations and Publicity
Pricing Artwork
Prints and Printmaking
Public Art
Studio Insurance
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