Father of Spin Edward L. Bernays and the Birth of Public Relations

Name: Father of Spin Edward L. Bernays and the Birth of Public Relations
Price: 5.5 USD
Availability: InStock
ISBN: 9780805067897

ISBN-10: 0805067892

ISBN-13: 9780805067897

Edition: 2006 (Revised)

Authors: Larry Tye

List price: $23.00

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Description:

The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life. Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define…

Book details

List price: $23.00
Copyright year: 2006
Publisher: Picador
Publication date: 9/1/2002
Binding: Paperback
Pages: 304
Size: 5.50" wide x 8.50" long x 0.68" tall
Weight: 0.638
Language: English

Larry Tye is a medical writer at The Boston Globe where he has won numerous awards for his work. He has been a Nieman Fellow at Harvard University and is the author of The Father of Spin, a biography of public relations pioneer Edward L. Bernays. His latest biography is called Satchel: The Life and Times of an American Legend.