Plastic Money Constructing Markets for Credit Cards in Eight Postcommunist Countries

Name: Plastic Money Constructing Markets for Credit Cards in Eight Postcommunist Countries
Price: 7.17 USD
Availability: InStock
ISBN: 9780804768573

ISBN-10: 0804768579

ISBN-13: 9780804768573

Edition: 2014

Authors: Alya Guseva, Akos Rona-Tas

List price: $55.00

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Description:

In the United States, we now take our ability to pay with plastic for granted. In other parts of the world, however, the establishment of a "credit-card economy" has not been easy. In countries without a history of economic stability, how can banks decide who should be given a credit card? How do markets convince people to use cards, make their transactions visible to authorities, assume the potential risk of fraud, and pay to use their own money? Why should merchants agree to pay extra if customers use cards instead of cash?In Plastic Money, Akos Rona-Tas and Alya Guseva tell the story of how banks overcame these and other quandaries as they constructed markets for credit cards in eight…

Book details

List price: $55.00
Copyright year: 2014
Publisher: Stanford University Press
Publication date: 2/26/2014
Binding: Hardcover
Pages: 344
Size: 5.98" wide x 9.02" long x 0.59" tall
Weight: 1.298
Language: English