Testing 1 - 2 - 3 Experimental Design with Applications in Marketing and Service Operations

Name: Testing 1 - 2 - 3 Experimental Design with Applications in Marketing and Service Operations
Availability: InStock
ISBN: 9780804756129

ISBN-10: 0804756120

ISBN-13: 9780804756129

Edition: 2007

Authors: Johannes Ledolter, Arthur J. Swersey

List price: $75.00

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Book details

List price: $75.00
Copyright year: 2007
Publisher: Stanford University Press
Publication date: 5/1/2007
Binding: Hardcover
Pages: 312
Size: 7.32" wide x 10.35" long x 0.94" tall
Weight: 1.826
Language: English



Preface



Introduction



A Review of Basic Statistical Concepts



Testing Differences Among Several Means: Completely Randomized and Randomized Complete Block Experiments



Two-Level Factorial Experiments



Two-Level Fractional Factorial Designs



Plackett-Burman Designs



Experiments with Factors at Three or More Levels



Nonorthogonal Designs and Computer Software for Design Construction and Data Analysis



Case Studies


References


Index