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Thank You for Arguing, Third Edition What Aristotle, Lincoln, and Homer Simpson Can Teach Us about the Art of Persuasion

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ISBN-10: 0804189935

ISBN-13: 9780804189934

Edition: 2017

Authors: Jay Heinrichs

List price: $23.00
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Description:

Amaster class in the art of persuasion, as taught by professors ranging from Bart Simpson to Winston Churchill, newly revised and updated. The time-tested secrets taught in this book include Cicero's three-step strategy for moving an audience to action, and Honest Abe's Shameless Trick for lowering an audience's expectations. And it's also replete with contemporary techniques such as politicians' use of code language to appeal to specfic groups and an eye-opening assortment of persuasive tricks, including the Eddie Haskell Ploy, the Belushi Paradigm, Stalin's Timing Secret, and the Yoda Technique.    Whether you're an inveterate lover of language books or just want to win a lot more…    
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Book details

List price: $23.00
Copyright year: 2017
Publisher: Potter/Ten Speed/Harmony/Rodale
Publication date: 7/4/2017
Binding: Paperback
Pages: 480
Size: 6.10" wide x 9.25" long x 1.00" tall
Weight: 1.496
Language: English

Elizabeth Fisher is Professor of Classics at Randolph-Macon College in Ashland, Virginia.Dani�le Bott is a journalist specializing in fashion and beauty, who has written for Vogue and many other magazines. She is the author of Chanel: Collections and Creations .Jay Heinrichs has written for dozens of publications, including The New York Times Magazine, Outside, Reader's Digest, and Country Living. He has won numerous journalism awards. Heinrichs has taught rhetorical journalism to college and university editors at Ivy League universities, has lectured widely on the subject, and has hosted a rhetoric symposium at Dartmouth College. His acclaimed blog is www.figarospeech.com.