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Long Interview

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ISBN-10: 0803933533

ISBN-13: 9780803933538

Edition: 1988

Authors: Grant McCracken

List price: $42.00
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Description:

"Continue[s] the high quality of previously published volumes in the Sage series on qualitative research methods. Grant McCracken shows how the long interview can be devised in order to understand respondents in their own terms, the use of prompts to follow-up questions being a particularly important feature. The analysis and writing up of such information is examined in considerable detail and will be of interest to students who are often baffled by qualitative data." --Contemporary Sociology "Grant McCracken provides one of the finest bibliographies on the qualitative-quantitative debate that I have ever seen. . . . This selective bibliography alone would be worth the price of the…    
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Book details

List price: $42.00
Copyright year: 1988
Publisher: SAGE Publications, Incorporated
Publication date: 9/1/1988
Binding: Paperback
Pages: 88
Size: 5.60" wide x 8.50" long x 0.30" tall
Weight: 0.528
Language: English

Grant McCracken is a member of The MIT Laboratory for Branding Cultures and a visiting scholar at McGill University and author of several books, including Culture and Consumption (IUP, 1988), Big Hair, and Transformation.

Introduction
Nine Key Issues
The Four-Step Method of Inquiry
Quality Control
The Writing-Up Process
Managing Qualitative Research
Conclusion