Young, Black, Rich, and Famous The Rise of the NBA, the Hip Hop Invasion, and the Transformation of American Culture

ISBN-10: 0803216750

ISBN-13: 9780803216754

Edition: 2003

Authors: Todd Boyd, Todd Boyd

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InYoung, Black, Rich, and Famous, Todd Boyd chronicles how basketball and hip hop have gone from being reviled by the American mainstream in the 1970s to being embraced and imitated globally today. For young black men, he argues, they represent a new version of the American dream, one embodying the hopes and desires of those excluded from the original version. Shedding light on both perception and reality, Boyd shows that the NBA has been at the forefront of recognizing and incorporating cultural shifts—from the initial image of 1970s basketball players as overpaid black drug addicts, to Michael Jordan’s spectacular rise as a universally admired icon, to the 1990s, when the hip hop aesthetic (for example, Allen Iverson’s cornrows, multiple tattoos, and defiant, in-your-face attitude) appeared on the basketball court. Hip hop lyrics, with their emphasis on “keepin’ it real” and marked by a colossal indifference to mainstream taste, became an equally powerful influence on young black men. These two influences have created a brand-new, brand-name generation that refuses to assimilate but is nonetheless an important part of mainstream American culture. This Bison Books edition includes a new introduction by the author.
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Book details

List price: $18.95
Copyright year: 2003
Publisher: University of Nebraska Press
Publication date: 3/1/2008
Binding: Paperback
Pages: 216
Size: 6.00" wide x 9.25" long x 0.25" tall
Weight: 0.638
Language: English

Melissa R. Klapper is a professor of history, Rowan University in Glassboro, NJ.Todd Boyd is Professor of Critical Studies in the USC School of Cinema-Television. His books include Am I Black Enough for You? Popular Culture from the 'Hood and Beyond and, as co-editor, Basketball Jones: America above the Rim , available from NYU Press. He produced and co-wrote the Paramount Pictures film The Wood .

Introduction to the Bison Books Edition
Introduction: The Playa's Life
Young, Black, Rich and Famous: 'Ball, Hip Hop, and the Redefinition of the Rmerican Dream
Don't Get High on Your Own Supply: The NBA's Image Problem Back in the Day
That Ol' Black Magic and the Great White Hope: Basketball and Race in the Reagan Era
Chocolate City: Georgetown and the Intelligent Hoodlums
I Am: Hip Hop, the Individual, and the Culture of Michael Jordan
My Detroit Playaz: Ballin' in the Motor City
The Takeover: The Fab Five, Hip Hop, and College 'Ball
Leaders of the New School: The Answer, "Karaoke Jordan," and the Modern-Day Balla
Can It Be All So Simple?: Internationally Known, Nationally Recognized, and Locally Accepted
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