Republic of Mass Culture Journalism, Filmmaking, and Broadcasting in America since 1941

Name: Republic of Mass Culture Journalism, Filmmaking, and Broadcasting in America since 1941
Price: 25.3 USD
Availability: InStock
ISBN: 9780801883163

ISBN-10: 0801883164

ISBN-13: 9780801883163

Edition: 3rd 2006

Authors: James L. Baughman

List price: $29.00

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Description:

The new edition of James L. Baughman's successful book The Republic of Mass Culture examines the advent of television and the impact it had on the established mass media -- radio, film, newspapers, and magazines. When television captured the largest share of the mass audience by the late 1950s, rival media were forced to target smaller, sub-group markets with novel content: rock 'n' roll for teenage radio listeners in the 1950s, sexually explicit films that began to appear in the 1960s, and analytical newspaper reporting in the 1970s and 1980s. The growing popularity of cable TV posed new complications, especially for network television. The capacity of individual media industries to adapt…

Book details

List price: $29.00
Edition: 3rd
Copyright year: 2006
Publisher: Johns Hopkins University Press
Publication date: 1/5/2006
Binding: Paperback
Pages: 320
Size: 6.00" wide x 9.00" long x 0.82" tall
Weight: 0.946
Language: English




The voluntary propagandists



Americans and their mass media in 1945



Test patterns : television comes to America, 1945-1955



The war for attention : responding to television, 1947-1958



Evenings of avoidance : television in the 1960s



Competing for the marginal : television's rivals, 1958-1970



Network television triumphant, 1970-1981



The Babel builders : television's rivals, 1970-1990



The perils and possibilities of cable television, 1980-1992



Century's end, 1993-2005