Republic of Mass Culture Journalism, Filmmaking, and Broadcasting in America since 1941
Edition: 3rd 2006
List price: $27.00
Buy it from $3.00
30 day, 100% satisfaction guarantee
If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.
Learn more about our returns policy
Description: The new edition of James L. Baughman's successful book The Republic of Mass Culture examines the advent of television and the impact it had on the established mass media -- radio, film, newspapers, and magazines. When television captured the largest share of the mass audience by the late 1950s, rival media were forced to target smaller, sub-group markets with novel content: rock 'n' roll for teenage radio listeners in the 1950s, sexually explicit films that began to appear in the 1960s, and analytical newspaper reporting in the 1970s and 1980s. The growing popularity of cable TV posed new complications, especially for network television. The capacity of individual media industries to adapt not only determined their success or failure but also shaped the content of their products. Two new chapters examine media entrants like Fox News, technologies such as the internet, and increasing industry concentration. Baughman discusses significant changes in media economics and audience demand that are having profound effects on radio program formats, television news coverage, and the very existence of newspapers. Carefully drawing on interdisciplinary communication research, The Republic of Mass Culture presents a lively analysis of the shifting objectives and challenges of the media industries.
Rush Rewards U
You have reached 400 XP and carrot coins. That is the daily max!
Limited time offer:
Get the first one free!
All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $27.00
Copyright year: 2006
Publisher: Johns Hopkins University Press
Publication date: 11/29/2005
Size: 6.25" wide x 9.25" long x 1.00" tall
|The voluntary propagandists|
|Americans and their mass media in 1945|
|Test patterns : television comes to America, 1945-1955|
|The war for attention : responding to television, 1947-1958|
|Evenings of avoidance : television in the 1960s|
|Competing for the marginal : television's rivals, 1958-1970|
|Network television triumphant, 1970-1981|
|The Babel builders : television's rivals, 1970-1990|
|The perils and possibilities of cable television, 1980-1992|
|Century's end, 1993-2005|