Writing PR A Multimedia Approach

Name: Writing PR A Multimedia Approach
Price: 10.33 USD
Availability: InStock
ISBN: 9780801333378

ISBN-10: 0801333377

ISBN-13: 9780801333378

Edition: 2004

Authors: Meta G. Carstarphen, Richard A. Wells

List price: $148.00

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Book details

List price: $148.00
Copyright year: 2004
Publisher: Allyn & Bacon, Incorporated
Publication date: 11/5/2003
Binding: Paperback
Pages: 416
Size: 7.00" wide x 9.00" long x 0.75" tall
Weight: 1.342
Language: English




Frameworks For Public Relations Writing



Public Relations: Professional Outlooks and Historical Outlooks



Public Relations and the Writing Process



Backgrounders



News Releases: The Most Important Writing Tools



Media Lists: Targeting News for Results



Media Relations: Ethical Standards and Considerations



Graphics And The Merger Of Word And Image



Technology and PR Writing



Defining Visual Style



Processing the Page: Design Stages



Features, Magazines, and Trade Publications



Brochures, Newsletters, and Direct Marketing



Expanding Public Relations Writing Through Technology



Public Speaking and Presentations



Advertising PR: Creating Print Public Service Announcements



Streaming Media and Broadcast Models: Writing for Radio and TV Contexts



Writing and Strategic Public Relations Management



Planning the Special Event



Style and Structure: Decoding Grammar, Usage, and Stylebooks



Crisis Public Relations: Preparing and Writing for the Unexpected


Appendix


Glossary


Bibliography