Communication Theories Origins, Methods and Uses in the Mass Media
Edition: 5th 2001 (Revised)
List price: $180.40
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Description: This comprehensive and readable text applies communication theories to the mass media with an abundance of current examples from journalism, broadcasting, advertising and public relations to make concepts clear to students. The new edition of Communication Theories addresses the ongoing changes in the mass communication field and the new developments in mass communication theory that are occurring as we move into the new millennium. A new chapter on cyber communication (Chapter 17) offers unique coverage of this critical new medium and an extensively rewritten chapter on media chains and conglomerates (Chapter 16) addresses key developments in that arena. The book is firmly based in the scientific approachwith its emphasis on observation, evidence, logic, and hypothesis testingbut now also features a discussion of critical theory and cultural studies in Chapter 1 of the new edition. Finally, the Fifth Edition features a new boxed reading program, which offers even more real-world illustrations of key concepts.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $180.40
Copyright year: 2001
Publisher: Allyn & Bacon, Incorporated
Publication date: 6/19/2000
Size: 7.50" wide x 9.00" long x 1.00" tall
|The Changing Media Landscape|
|Introduction to Mass Communication Theory|
|Scientific Method and Models of Mass Communication|
|Models in Mass Communication Research|
|Perception and Language Issues in The Mass Media|
|The Role of Perception in Communication|
|Problems in Encoding|
|Analysis of Propaganda: First Theories of Decoding and Effects|
|The Social-Psychological Approach|
|Cognitive Consistency and Mass Communication|
|Theories of Persuasion|
|Groups and Communication|
|Mass Media and Interpersonal Communication|
|Mass Media Effects and Uses|
|The Knowledge-Gap Hypothesis|
|Effects of Mass Communication|
|Uses of the Mass Media|
|Mass Media in Modern Society|
|Media Chains and Conglomerates|
|Theories of Cyber Communication|
|bringing it All Together|
|The Overall Picture|