New Business Networking How to Effectively Grow Your Business Network Using On-Line and Off-Line Methods

ISBN-10: 0789750988

ISBN-13: 9780789750983

Edition: 2013

Authors: Dave Delaney

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Supercharge the way you network and build business relationships – online and off! Drawing on nearly 30 years’ experience pioneering online communities and building businesses, Dave Delaney teaches breakthrough techniques for integrating traditional business networking skills with the newest social media, and making them both far more effective. Delaney’s New Business Networking offers step-by-step directions any businessperson can follow, and up-to-the-minute case studies from some of the world’s most effective relationship builders. Discover:How to research who to connect with – and then actually reach them successfullyHow to create a personal landing page that builds and grows relationshipsHow to grow your LinkedIn network before you need itHow to use third-party services to supercharge the value of your Twitter feedHow to encourage people to engage more deeply with you on FacebookWhy Google+ and Google Hangouts offer you surprisingly big opportunitiesHow to organize in-person events that actually workProven psychological techniques for listening better and remembering moreTransforming your simple business card into a powerful agent on your behalfHow to make the most of tools like Evernote, Instagram, Eventbrite, Plancast, MeetUp, BatchBook, Highrise, Emma, MailChimp, and Exact TargetHow to nurture and deepen the relationships you’ve worked so hard to create 
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Book details

List price: $21.99
Copyright year: 2013
Publisher: Pearson Education
Publication date: 5/16/2013
Binding: Paperback
Pages: 240
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 0.682
Language: English

Do Your Homework
Job Tips
Research People
Events and Conferences
It Starts with a Coffee
The Coffee
The Meeting
Laid Off and Networking
The New Kid in Town
Your Home on the Web Needs More Than a Welcome Mat
Editorial Calendar
Blogger Tips
Know Why
Know Your Audience
Stick to Your Schedule
Encourage Conversation
Consider Moderation
Be Yourself
Use Social Sharing
A Picture Tells a Thousand Words
Increase Traffic with Search Engine Optimization
Grow Your Network Before You Need It: LinkedIn
Creating Your Profile
Using Google's Contextual Targeting Tool
There's an App for That
Start Connecting
Requesting Connections
Promoting Your Profile
Taking Advantage of Endorsements
Adding Recommendations
Writing Recommendations
Sharing Great Content
Joining Groups
Creating a LinkedIn Group
Setting Rules
Seeing Who's Been Snooping on You
Basic Profile Analytics
Additional Information
Advanced Search
Looking for Work?
Creating Partnerships for Your Company
Linkedln Company Pages
Generating Leads for Your Company
Backing Up
LinkedIn Signal
LinkedIn Connection Update
Grow Your Network Before You Need It
Building a Network, 140 Characters at a Time: Twitter
The Basics
Types of Tweets
Brevity and Direct Messages
Hat Tips
Finding Interesting People
Calvin Lee @mayhemstudios
Be Careful, Be Healthy
Twitter Is a Cocktail Party
Keep Self-Promotion to a Minimum
Introduce People You Admire to One Another
Make Quality Small Talk
Find the People You Have Things in Common With
Listen Carefully
Follow Up
Creating and Following Lists
Advanced Search
Gary Vaynerchuck @garyvee
Hashtags and Twitter Chats
Twitter Tools
Tweet Grader
Twitter Counter
Twitter for Business
Connecting from a 1972 VW Bus
Think Before You Tweet
Think Before You Let Others Tweet for You
Say Hello
One Billion People Can't Be Wrong: Facebook
Your Profile
What Your About Section Tells Me
What Are You Sharing?
Friend Requests
Don't Abuse Your Friends
Privacy Settings and Tips
Liking Brands
Interest Lists
Smart Lists
Company Smart Lists
Creating a Group
Happy Birthday!
Photos Albums
Growing Your Network
Networking Apps
Facebook for Business
Facebook Pages
Creating a Facebook Page
Follow the Rules
Facebook Page Tips
Facebook Insights
Page Posts
Facebook EdgeRank
Facebook Ads
Promoted Posts
Apps for Your Page
Grow Your Network Using Facebook
Still Growing and One to Watch: Google+
Is Google+ for You?
Getting Started
Overbearing by Oversharing
Hangouts On Air
Google+ Pages
Google: The World's Largest Search Engine
Google+ Local
Give Google+ a Try
Content Is the Glue That Binds Us Together
Rolling and Shooting: Content Through Video and Photography
How Do You Network on Instagram?
Creative Commons
Not Everyone Can Be a YouTube Celebrity
YouTube for Business
McDonalds Canada "Our Food. Your Questions."
Network with the People Around You: Foursquare
Location, Location, Location: Yelp
Pinterest for Business
Slideshare for Business
Creating Your Own Podcast
Networking with Your Podcast
Content Is the Glue
If You Build It, They Will Come: Organizing Events
Organizing BarCamp Nashville
Your Event Site
Event Size
Determining Budget
Soliciting Sponsors
Showing Value to Sponsors
Promoting Your Event
Location Selection
Organizing PodCamp Nashville
Local Events and Mixers
Geek Breakfast
Doing Some Good
Organizing Meetups for Business Networking
Serving as the Connector
Organizing Paid Conferences
Getting Started
Listen Better. Remember More
Look Interested; Get Interested
Involve Yourself by Responding
Stay on Target
Test Your Understanding
Evaluate the Message
Neutralize the Feelings
Remember Names
Remember Faces
Refer to Smart Phones and Social Networks
Gain Trust, Respect, and Knowledge
Business Cards That Rock and When to Use Them
Rules of Engagement
Importance of Knowing Your Audience
One Card to Rule Them All
A Card for the Occasion
Effective Design
Personal Photos on Cards
QR Codes
NFC Chips
Apps to the Rescue
CardMunch by Linkedln
Hello by Evernote
Voice Recorder
Alternatives if You Don't Use a Smart Phone
Personal Style
We Live and Die by Our Database
Size Doesn't Matter
Caring For and Nurturing Your Database
Software Suggestions
Gmail and Outlook
Choose What Works for You
Protecting Your Database
Backing Up
Backing Up Facebook
Backing Up Twitter Tweets
Backing Up LinkedIn
Creating Email Newsletters
Checking Back, Checking In
Change Is Guaranteed
Strong Relationships Lead to Success
Meeting in Real Life
They Will Use the Web to Learn About You
Networking for Introverts
Rekindling Conversations
What You Should Do Now
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