Edition: 2011 (Guide (Instructor's))
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Description: The up-to-date, "A-to-Z" bible for everything related to web, online, mobile, and social marketing - from planning through metrics! Entirely original content - not a compilation of previously published material Covers SEO, pay-per-click, mobile marketing, social media, "PR 2.0", analytics, email, blog marketing, multimedia, and much more Shows how to combine multiple web marketing approaches into a single, coherent, optimized strategy - and measure the results The Ultimate Web Marketing Guideis a comprehensive online marketing curriculum in a book. It brings together everything 21st century marketers and entrepreneurs need to know about search engine marketing, Web and email advertising, social marketing, mobile marketing, and a whole lot more. This isn't a "quick guide"! It offers in-depth discussion and instruction, as well as proven best practices reflecting the latest online marketing innovations and trends. Not only is each area of web marketing covered systematically: marketers are also guided in planning and integrating multiple approaches into a coherent strategy, and accurately measuring their results.The Ultimate Web Marketing Guidecontains full sections on: " Search Engine Optimization, including advanced techniques " Pay-Per-Click advertising " Mobile marketing, including mobile-friendly sites and mobile advertising " Social media, including marketing on Facebook, MySpace, and Twitter " "PR 2.0", including new source development and online media rooms " Email marketing " Blog marketing " Audio, video, and podcast marketing " Online marketing management, including budgeting and analytics Both a how-to book and a comprehensive reference, this book will teach marketers and entrepreneurs exactly how to drive the most value from online marketing. It is the one indispensable web marketing book.