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| Preface | |
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| Acknowledgments | |
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| Perspectives on Planning for Athletic Programs Planning | |
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| Is Important What Is Planning? Types of Plans Advantages of Planning for Athletic Departments | |
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| Planning's Place in the Athletic Program Resistance to the Planning Process Lack of Management | |
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| Training Planning Is Perceived as Unnecessary Implementation Problems | |
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| The Greatest Needs of Today's Athletic Programs Summary | |
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| Overview of Strategic Planning | |
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| What is Strategic Planning? | |
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| The Strategic Planning Process in Athletics Defining Purpose Analysis and Assumptions | |
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| Establishing Objectives Strategy Development Operational Plans Evaluation and Control Strategic | |
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| Planning as a Process Strategy Implementation Summary Planning Process Worksheet | |
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| Defining Your Purpose | |
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| The Importance of Defining Purpose Writing a Statement of Purpose Sample | |
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| Mission Statements Evaluating a Purpose Statement Summary Purpose Statement Worksheet | |
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| Analysis and Assumptions External Analysis: Athletics in the Midst of Rapid | |
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| Change Assessing Opportunities and Threats in the External Environment Internal | |
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| Analysis Assessing Strengths and Weaknesses Making Assumptions Summary Analysis and Assumption Worksheet | |
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| Establishing Objectives Nature and Role of Objectives in Intercollegiate | |
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| Athletics Alternatives to Managing by Objectives Characteristics of Good Objectives | |
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| Types of Objectives Included in a Strategic Plan for Athletics Attendance Objectives | |
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| Fundraising Objectives Constituent Objectives Using Environmental Analysis Data to Set Objectives | |
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| Performance Contracts Periodic Review Summary Objectives Worksheet | |
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| Developing Strategy and Operational Plans Strategy Concepts Alternative | |
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| Strategies Differentiated Strategy Focus Strategy Factors Influencing the Strategy Selected Operational Plans | |
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| Summary Strategy Development Worksheet | |
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| Evaluation and Control Procedures: Monitoring, Feedback, and Reward | |
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| Integration of Planning and Control Performance Evaluation and Control Attendance | |
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| Monitoring and Control Contribution/Cost Controls Constituent Feedback Establishing | |
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| Procedures Staff Performance Evaluation Guidelines Rewarding Exceptional | |
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| Achievement Summary Evaluation and Control Worksheet | |
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| Raising Your Sights and Sharpening Your | |
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| Tools Through the Use of a Planning Audit | |
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| The Planning Audit Audit Personnel Objective, Scope, and Breadth of Audit Audit Data and Reporting Format | |
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| Increasing the Level of Sophistication in Planning | |
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| Summary Planning and Management Systems Audit Worksheets References | |
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| Appendices | |
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| Outline of a Strategic Plan | |
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| Summary Strategic Plan | |
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| Detailed Strategic Plan | |
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| Employee Evaluation and Development Forms | |
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| Index | |
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| Reference | |
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| Notes Included | |