Big Brown The Untold Story of UPS

Name: Big Brown The Untold Story of UPS
Price: 4.23 USD
Availability: InStock
ISBN: 9780787994020

ISBN-10: 0787994022

ISBN-13: 9780787994020

Edition: 2007

Authors: Greg Niemann

List price: $24.95

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Description:

Although its brown vans are on every block and its delivery service reaches more than 200 countries, UPS is among the world's most underestimated and misunderstood companies. For the first time, a UPS "lifer" tells the behind-the-scenes story of how a small messenger service became a business giant. "Big Brown" reveals the remarkable 100-year history of UPS and the life of its founder Jim Casey--one of the greatest "unknown" capitalists of the twentieth century. Casey pursued a Spartan business philosophy that emphasized military discipline, drab uniforms, and reliability over flash--a model that is still reflected in UPS culture today. "Big Brown" examines all the seeming paradoxes…

Book details

List price: $24.95
Copyright year: 2007
Publisher: John Wiley & Sons, Incorporated
Publication date: 2/26/2007
Binding: Hardcover
Pages: 256
Size: 6.00" wide x 9.10" long x 1.00" tall
Weight: 0.990
Language: English



Introduction



The Cult of the UPS Driver



The Greatest American Capitalist You've Never Heard of



Birth of a Delivery Service: The Emerald City



The First Big Brown: An Environment for Opportunity



Determined Men Can Do Anything: New City, New Name



Job for a Lifetime



Going National



Advancing Social Responsibility



The World's Ninth-Largest Airline



Brown Around the Globe: Beyond the United States



A Leader in Logistics: The Decision to Go Public



The Legacy of Jim Casey



UPS Glossary of Terms



UPS Worldwide Facts


Bibliography


Acknowledgments


About the Author


Index