Big Brown The Untold Story of UPS

ISBN-10: 0787994022

ISBN-13: 9780787994020

Edition: 2007

Authors: Greg Niemann

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Although its brown vans are on every block and its delivery service reaches more than 200 countries, UPS is among the world's most underestimated and misunderstood companies. For the first time, a UPS "lifer" tells the behind-the-scenes story of how a small messenger service became a business giant. "Big Brown" reveals the remarkable 100-year history of UPS and the life of its founder Jim Casey--one of the greatest "unknown" capitalists of the twentieth century. Casey pursued a Spartan business philosophy that emphasized military discipline, drab uniforms, and reliability over flash--a model that is still reflected in UPS culture today. "Big Brown" examines all the seeming paradoxes about UPS: from its traditional management style and strict policies coupled with high employee loyalty and strong labor relations; from its historical "anti-marketing" bias (why brown?) to its sterling brand loyalty and reputation for quality.
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Book details

List price: $24.95
Copyright year: 2007
Publisher: John Wiley & Sons, Incorporated
Publication date: 2/26/2007
Binding: Hardcover
Pages: 272
Size: 6.20" wide x 9.10" long x 0.90" tall
Weight: 0.990

The Cult of the UPS Driver
The Greatest American Capitalist You've Never Heard of
Birth of a Delivery Service: The Emerald City
The First Big Brown: An Environment for Opportunity
Determined Men Can Do Anything: New City, New Name
Job for a Lifetime
Going National
Advancing Social Responsibility
The World's Ninth-Largest Airline
Brown Around the Globe: Beyond the United States
A Leader in Logistics: The Decision to Go Public
The Legacy of Jim Casey
UPS Glossary of Terms
UPS Worldwide Facts
About the Author
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