Big Brown The Untold Story of UPS

ISBN-10: 0787994022

ISBN-13: 9780787994020

Edition: 2007

Authors: Greg Niemann

List price: $24.95 Buy it from $20.12
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description:

Although its brown vans are on every block and its delivery service reaches more than 200 countries, UPS is among the world's most underestimated and misunderstood companies. For the first time, a UPS "lifer" tells the behind-the-scenes story of how a small messenger service became a business giant. "Big Brown" reveals the remarkable 100-year history of UPS and the life of its founder Jim Casey--one of the greatest "unknown" capitalists of the twentieth century. Casey pursued a Spartan business philosophy that emphasized military discipline, drab uniforms, and reliability over flash--a model that is still reflected in UPS culture today. "Big Brown" examines all the seeming paradoxes about UPS: from its traditional management style and strict policies coupled with high employee loyalty and strong labor relations; from its historical "anti-marketing" bias (why brown?) to its sterling brand loyalty and reputation for quality.
New Starting from $20.12
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!
Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Business Ethics Online content $4.95 $1.99
Add to cart
Study Briefs
Business Law Online content $4.95 $1.99
Add to cart
Study Briefs
Management Online content $4.95 $1.99
Customers also bought
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $24.95
Copyright year: 2007
Publisher: John Wiley & Sons, Incorporated
Publication date: 2/26/2007
Binding: Hardcover
Pages: 272
Size: 6.20" wide x 9.10" long x 0.90" tall
Weight: 0.990

Introduction
The Cult of the UPS Driver
The Greatest American Capitalist You've Never Heard of
Birth of a Delivery Service: The Emerald City
The First Big Brown: An Environment for Opportunity
Determined Men Can Do Anything: New City, New Name
Job for a Lifetime
Going National
Advancing Social Responsibility
The World's Ninth-Largest Airline
Brown Around the Globe: Beyond the United States
A Leader in Logistics: The Decision to Go Public
The Legacy of Jim Casey
UPS Glossary of Terms
UPS Worldwide Facts
Bibliography
Acknowledgments
About the Author
Index
×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×