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Description: Transform Your Business to Become a Peak Performer "Chip Conley gives a brilliant analysis of the absolute necessity of Maslows hierarchical paradigm in unleashing the talent and commitment of customers, employees, owners-in fact, stakeholders. Great resource material for leaders, trainers, educators, even parents. Chip practices in his hotels what he teaches-most successfully!" -Stephen R. Covey, author, The 7 Habits of Highly Effective People and The 8th Habit: From Effectiveness to Greatness "Chip Conley presents a creative and thought-provoking new approach to running a business. He brilliantly applies Abraham Maslows theories to management and provides insightful prescriptions that will help you gain peak performance in your company. Conleys depth and candor make this book a must-read for everyone who wants to improve their organization." -Bill George, former CEO, Medtronic and author, Authentic Leadership and True North "One of the best business books Ive read. A unique combination of organized intelligence and creative insight. I guarantee it!" -George Zimmer, CEO and chairman, Mens Wearhouse, Inc. "Strategy? Got one. Tactics? Check. But theres one more key element without which you wont get anywhere: Motivation. Peak will show you how to create motivated employees, customers, and investors, and tells the story of how one spectacular entrepreneur does it by treating people right-and how they return the favor." -Chris Anderson, editor-in-chief, Wired magazine and author, The Long Tail "Chip Conleys book is a perfect combination: part personal story, part business theory, and part how-to instruction. Peak combines head, heart, and soul for todays aspiring business leader. Dont just read this book-do it!" -Alan M. Webber, former editorial director, Harvard Business Review and co-founding editor, Fast Company