Secret Language of Leadership How Leaders Inspire Action Through Narrative

ISBN-10: 0787987891

ISBN-13: 9780787987893

Edition: 2007

Authors: Stephen Denning

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Description:

The book introduces the concept of narrative intelligence-an ability to understand and act and react agilely in the quicksilver world of interacting narratives. It shows why this is key to the central task of leadership, what its dimensions are, and how you can measure it. The book's lucid explanations, vivid examples and practical tips are essential reading for CEOs, managers, change agents, marketers, salespersons, brand managers, politicians, teachers, parents-anyone who is setting out to the change the world.
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Book details

List price: $27.95
Copyright year: 2007
Publisher: John Wiley & Sons, Incorporated
Publication date: 10/12/2007
Binding: Hardcover
Pages: 304
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 1.100
Language: English

Preface: My Leadership Journey
What Is Transformational Leadership?
Introduction: Ten Mistakes Transformational Leaders Make
The Secret Language of Leadership
The Language of Leadership: Key Enablers
Articulating a Clear, Inspiring Goal
The Leader's Own Story: Committing to the Goal
Mastering the Audience's Story
Cultivating Narrative Intelligence
Telling Truthful Stories
Leadership Presence: The Body Language of Leadership
The Language of Leadership: Key Steps
Getting People's Attention
Stimulating Desire
Reinforcing with Reasons
Continuing the Conversation
Epilogue
Presentation to the Change Management Committee of the World Bank: April 1996
Templates and Exercises
What's Your Narrative Intelligence?
Notes
Acknowledgments
About the Author
Index
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