Health Communication From Theory to Practice

Name: Health Communication From Theory to Practice
Price: 3.26 USD
Availability: InStock
ISBN: 9780787982058

ISBN-10: 0787982059

ISBN-13: 9780787982058

Edition: 2007

Authors: Renata Schiavo

List price: $80.00

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Description:

Health Communication: From Theory to Practice is a much needed resource for the fast-growing field of health communication. It combines a comprehensive introduction to current issues, theories, and special topics in health communication with a hands-on guide to program development and implementation. While the book is designed for students, professionals and organizations with no significant field experience, it also includes advanced topics for health communication practitioners, public health experts, researchers, and health care providers with an interest in this field.

Book details

List price: $80.00
Copyright year: 2007
Publisher: John Wiley & Sons, Incorporated
Publication date: 4/6/2007
Binding: Paperback
Pages: 464
Size: 6.00" wide x 9.00" long x 1.25" tall
Weight: 1.166
Language: English



Figures, Tables, Exhibits, and Numbered Boxes


Preface


Acknowledgments


About the Author


Introduction



Introduction to Health Communication



What Is Health Communication?



Current Health Communication Theories and Issues



Cultural, Gender, Ethnic, Religious, and Geographical Influences on Conceptions of Health and Illness



Health Communication Approaches and Action Areas



Interpersonal Communications



Public Relations and Public Advocacy



Community Mobilization



Professional Medical Communications



Constituency Relations in Health Communication



Planning, Implementing, and Evaluating a Health Communication Program



Overview of the Health Communication Planning Process



Situation Analysis and Audience Profile



Identifying Program Objectives and Strategies



Developing Tactical and Evaluation Plans



Implementing, Monitoring, and Evaluating a Health Communication Program



Examples of Worksheets and Resources on Health Communication Planning



Selected Online Resources on Health Communication


Glossary


References


Index