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Source of Success Five Enduring Principles at the Heart of Real Leadership

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ISBN-10: 0787980374

ISBN-13: 9780787980375

Edition: 2005

Authors: Peter Georgescu, David Dorsey, Ram Charan

List price: $35.00
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Description:

In The Source of Success, Peter Georgescu, former CEO of the world-renowned advertising agency Young & Rubicam, reveals the nature of the new economic world, and shows what it takes to win in this intensely competitive arena. Georgescu presents a new standard of leadership that focuses on the key source of value in today's corporation: the relationship between the informed customer and the creative employee_a relationship, he shows, that must be built with honesty and integrity. Georgescu's vision rests on five crucial principles, which together can unleash a tremendous untapped reservoir of energy within our organizations, and within ourselves: - Creative capacity and the brand integrity…    
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Book details

List price: $35.00
Copyright year: 2005
Publisher: John Wiley & Sons, Incorporated
Publication date: 8/22/2005
Binding: Paperback
Pages: 208
Size: 5.98" wide x 9.09" long x 0.50" tall
Weight: 0.704
Language: English

Ram Charan has been an advisor to CEOs & senior executives of many Fortune 500 companies including General Electric, DuPont, Citigroup, Ford & Allied Signal. Earlier in his career he was on the faculty at Harvard Business School & Northwestern University.

Foreword
Introduction
The End of the World as We Know It
Creativity: Tomorrow's Factory Today
Enlightened Leadership: No More Mr. Tough Guy
Competency: The Essential Tools
Alignment: The Magic Word
Values: Dare to Be Good
Postscript: A Better Chance
Acknowledgments
The Authors
Index