Leader's Guide to Storytelling Mastering the Art and Discipline of Business Narrative

ISBN-10: 078797675X

ISBN-13: 9780787976750

Edition: 2005

Authors: Stephen Denning

List price: $24.95
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Bridging the gap between business strategy and narrative, storytelling guru Steve Denning reveals how stories can be deployed to resolve leadership challenges.
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Book details

List price: $24.95
Copyright year: 2005
Publisher: John Wiley & Sons, Incorporated
Publication date: 4/22/2005
Binding: Hardcover
Pages: 384
Size: 6.25" wide x 9.25" long x 1.50" tall
Weight: 1.298
Language: English

The Role of Story in Organizations
Telling the Right Story: Choosing the Right Story for the Leadership Challenge at Hand
Telling the Story Right: Four Key Elements of Storytelling Performance
Eight Narrative Patterns
Motivate Others to Action: Using Narrative to Ignite Action and Implement New Ideas
Build Trust in You: Using Narrative to Communicate Who You Are
Build Trust in Your Company: Using Narrative to Build Your Brand
Transmit Your Values: Using Narrative to Instill Organizational Values
Get Others Working Together: Using Narrative to Get Things Done Collaboratively
Share Knowledge: Using Narrative to Transmit Knowledge and Understanding
Tame the Grapevine: Using Narrative to Neutralize Gossip and Rumor
Create and Share Your Vision: Using Narrative to Lead People into the Future
Putting It All Together
Solve the Paradox of Innovation: Using Narrative to Transform Your Organization
A Different Kind of Leader: Using Narrative to Become an Interactive Leader
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