Leader's Guide to Storytelling Mastering the Art and Discipline of Business Narrative

Name: Leader's Guide to Storytelling Mastering the Art and Discipline of Business Narrative
Price: 3.37 USD
Availability: InStock
ISBN: 9780787976750

ISBN-10: 078797675X

ISBN-13: 9780787976750

Edition: 2005

Authors: Stephen Denning

List price: $24.95

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Bridging the gap between business strategy and narrative, storytelling guru Steve Denning reveals how stories can be deployed to resolve leadership challenges.

Book details

List price: $24.95
Copyright year: 2005
Publisher: John Wiley & Sons, Incorporated
Publication date: 4/22/2005
Binding: Hardcover
Pages: 384
Size: 6.50" wide x 9.17" long x 1.26" tall
Weight: 1.320
Language: English



Introduction


The Role of Story in Organizations


Telling the Right Story: Choosing the Right Story for the Leadership Challenge at Hand


Telling the Story Right: Four Key Elements of Storytelling Performance


Eight Narrative Patterns


Motivate Others to Action: Using Narrative to Ignite Action and Implement New Ideas


Build Trust in You: Using Narrative to Communicate Who You Are


Build Trust in Your Company: Using Narrative to Build Your Brand


Transmit Your Values: Using Narrative to Instill Organizational Values


Get Others Working Together: Using Narrative to Get Things Done Collaboratively


Share Knowledge: Using Narrative to Transmit Knowledge and Understanding


Tame the Grapevine: Using Narrative to Neutralize Gossip and Rumor


Create and Share Your Vision: Using Narrative to Lead People into the Future


Putting It All Together


Solve the Paradox of Innovation: Using Narrative to Transform Your Organization


A Different Kind of Leader: Using Narrative to Become an Interactive Leader


Notes


Bibliography


Acknowledgments


About the Author


Write to the Author


Index