Asking Questions The Definitive Guide to Questionnaire Design -- for Market Research, Political Polls, and Social and Health Questionnaires

Name: Asking Questions The Definitive Guide to Questionnaire Design -- for Market Research, Political Polls, and Social and Health Questionnaires
Price: 10.79 USD
Availability: InStock
ISBN: 9780787970888

ISBN-10: 0787970883

ISBN-13: 9780787970888

Edition: 2nd 2004 (Revised)

Authors: Norman M. Bradburn, Seymour Sudman, Brian Wansink

List price: $45.95

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Description:

Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnairesthe most widely used method for collecting information about people's attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether…

Book details

List price: $45.95
Edition: 2nd
Copyright year: 2004
Publisher: John Wiley & Sons, Incorporated
Publication date: 4/30/2004
Binding: Paperback
Pages: 448
Size: 6.00" wide x 8.90" long x 1.40" tall
Weight: 1.430
Language: English



Preface and Acknowledgments


The Authors



Strategies for Asking Questions



The Social Context of Question Asking



Tactics for Asking Questions



Asking Nonthreatening Questions About Behavior



Asking Threatening Questions About Behavior



Asking Questions About Attitudes and Behavioral Intentions



Asking and Recording Open-Ended and Closed-Ended Questions



Asking Questions that Measure Knowledge



Asking Questions that Evaluate Performance



Asking Psychographic Questions



Asking Standard Demographic Questions



Drafting and Crafting the Questionnaire



Organizing and Designing Questionnaires



Questionnaires from Start to Finish



Asking Questions FAQs


Bibliography and Recommended Readings


Glossary


Index



List of Academic and Not-for-Profit Survey Research Organizations



Illinois Liquor Control Commission: College Student Survey



Faculty Retention Survey



Kinko's: Open-ended Service Satisfaction Survey