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Mastering Alliance Strategy A Comprehensive Guide to Design, Management, and Organization

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ISBN-10: 078796462X

ISBN-13: 9780787964627

Edition: 2003

Authors: James D. Bamford, Benjamin Gomes-Casseres, Michael S. Robinson, Inc. Staff Forbes

List price: $58.00
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This comprehensive volume on alliance strategy untangles the thorniest issues in alliance management. Based on years of investigative reporting by 'The Alliance Analyst', a newsletter to leaders in the field, this explains alliance strategy using clear language examples.
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Book details

List price: $58.00
Copyright year: 2003
Publisher: John Wiley & Sons, Incorporated
Publication date: 12/27/2002
Binding: Hardcover
Pages: 432
Size: 6.00" wide x 9.50" long x 1.50" tall
Weight: 1.540
Language: English

Introduction: What Is Alliance Strategy?
Designing Alliances
Setting Strategy
Envisioning Collaboration
Finding Joint Value
Managing Risk
Entering Emerging Markets
Putting Strategy Before Structure
Building the Foundation
Collaborating with Competitors
Crafting the Agreement: Lawyers and Managers
Negotiating the Deal
Managing Alliances
Working Together
Relationship Management
Governing Collaboration
Making Joint Decisions
Managing Without Control
Leading the Relationship
Alliance Staffing
Roles of the Alliance Manager
Life as an Alliance Manager
Getting Out
Why Joint Ventures Die
Graceful Exit
Competing in Constellations
Managing Networks
Constellation Strategy
Constellation Governance
Constellation Dynamics
Veterans and Pioneers
Reaching Every Pocket: Coca-Cola
Network Effects: Visa International
From Local to Global: Colliers International
Leading Wagon Trains: Western Wisdom
Building an Alliance Capability
Sustaining the Effort
Growth of Alliance Capabilities
Alliances Across the Corporation: Unisys
Training for Collaboration
Master Builders
Grandmasters at the Extremes
Order Out of Chaos: Lotus Development
From Art to Science: FedEx
An Army of Diplomats: Eli Lilly
About the Authors