Customer Loyalty How to Earn It, How to Keep It

Name: Customer Loyalty How to Earn It, How to Keep It
Price: 3.55 USD
Availability: InStock
ISBN: 9780787963880

ISBN-10: 0787963887

ISBN-13: 9780787963880

Edition: 2nd 2002 (Revised)

Authors: Jill Griffin, Robert T. Herres

List price: $22.95

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Including detailed case studies, this pragmatic guide to achieving customer loyalty outlines a seven step process for turning prospects into customers. It also explains how to win back inactive customers and develop a loyalty driven culture.

Book details

List price: $22.95
Edition: 2nd
Copyright year: 2002
Publisher: John Wiley & Sons, Incorporated
Publication date: 10/9/2002
Binding: Paperback
Pages: 272
Size: 6.90" wide x 9.10" long x 1.00" tall
Weight: 1.100
Language: English



Foreword



About the Author


Preface


Acknowledgments



Customer Loyalty: The Way to Many Happy Returns



A Closer Look at Loyalty



Growing a Loyal Customer: The Seven Key Stages



Turning Suspects into Qualified Prospects



Turning Qualified Prospects into First-Time Buyers



Turning First-Time Buyers into Repeat Customers



Turning Repeat Customers into Loyal Clients



Turning Loyal Clients into Advocates



Customer Loss: How to Prevent It and What to Do When It Strikes



How to Develop a Loyalty-Driven Culture in Your Company


The Twelve Laws of Loyalty


References


Company Index


Subject Index


Jill Griffin Wants Your Stories