Hank Rosso's Achieving Excellence in Fund Raising

ISBN-10: 0787962562

ISBN-13: 9780787962562

Edition: 2nd 2002 (Revised)

List price: $62.00
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This thoroughly revised and updated edition of the classic book in the field provides a conceptual foundation for the fund raising profession. Hank Rosso's Achieving Excellence in Fund Raising examines the profession.s principles, strategies, and methods and is filled with practical examples. Guided by the enduring philosophy of fund raising master Henry A. Rosso, contributors explain the reasoning behind the planning and selection of strategies for all fund raising activities, including building your case for support, approaching donors, managing campaigns, and demonstrating stewardship. "The greatest compliment a master teacher can be paid is to have his students carry on in grand fashion his work. His students learned well and many have achieved excellence. Hank's work lives on in their words." _ Kent E. Dove, senior adviser, Indiana University Foundation "There are few true classics in the literature upon which any field of practice is based. Achieving Excellence in Fund Raising serves the nonprofit sector with a distinctive blend of quality leadership and sound guidance. Fund development success is built on the strategic integration of the contents of this important publication." _ Robert F. Long, vice president for programs, W.K. Kellogg Foundation "Excellence in Fund Raising includes the different cultures of giving with the latest in diversity fund raising . . . a must for any nonprofit leader." _ Rebecca Adamson, founder and president, First Nations Development Institute "As the medical profession has its Gray's Anatomy, the fund raising profession now has an equivalent text. I have practiced this profession for forty-two years and I am confident that there is nowhere else one could or need go beyond Achieving Excellence in Fund Raising, second edition, to gain an understanding of the comprehensive anatomy of fund raising. This book should be must reading for all who currently practice as a reminder of all the great and lasting principles that define this calling and for all who aspire to enter this noble and fulfilling profession." _ Charles R. Stephens, managing partner, Skystone Ryan, Inc.
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Book details

List price: $62.00
Edition: 2nd
Copyright year: 2002
Publisher: John Wiley & Sons, Incorporated
Publication date: 3/6/2003
Binding: Hardcover
Pages: 576
Size: 7.50" wide x 9.50" long x 1.75" tall
Weight: 2.442
Language: English

Tables, Figures, and Exhibits
A Word on the First Edition
The Editor
The Authors
Fund Raising: Context and Philosophy
Contemporary Dynamics of Philanthropy
A Philosophy of Fund Raising
Fundamentals of Successful Fund Raising
Plan to Succeed
Organizational Strengths and Vulnerabilities
Developing a Constituency for Fund Raising
Developing and Articulating a Case for Support
The Total Development Plan
Building Blocks for Successful Fund Raising
The Annual Fund
Gifts of Significance
Building Endowment
Capital Campaigns
Establishing a Planned Giving Program
Sources of Fund Raising
Individuals as Donors
Corporate Giving and Fund Raising
Foundation Fund Raising
Women as Donors
Trends in Major Donor Behavior and Innovative Approaches to Philanthropy
Embracing Diversity in Fund Raising
Successful Fund Raising Methods
Direct Mail
The Internet as a Fund Raising Vehicle
Special Events for the Twenty-First Century
Fund Raising at the Grassroots Level
Managing Successful Fund Raising
Managing the Fund Raising Program
Leadership and Team Building
The Trustee's Role in Fund Raising
Thinking Strategically About Information
The Effective Use of Technology in Nonprofits
Accountability and Budgeting: Assessing Costs, Results, and Outcomes
Selecting and Working with Fund Raising Consultants
Ethics, Stewardship, and the Future of the Fund Raising Profession
Ethical Frameworks for Fund Raising
Practicing Stewardship
International Perspectives on Fund Raising
Fund Raising as a Profession
Resources for Strengthening Fund Raising Skills
Glossary of Fund Raising Terms
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